Direct Approach is a bi-weekly podcast hosted by Wayne Moorehead, marketing, brand strategy and direct-to-consumer industry expert. Wayne interviews today’s leading corporate executives, innovators, and thought leaders within and around direct selling. Each episode provides timely insights, fresh perspectives, and relevant takeaways to help grow and evolve your businesses.
Ep 73: The Power of Alignment
February 15, 2024
In this episode of Direct Approach, John Alcala, CEO of IT WORKS!, brings a wealth of experience and perspective. Transitioning from Wall Street to global success in the field side of direct selling alongside his wife SheriLynn, and recently stepping into the role of CEO, John’s journey is both inspiring and relatable.
Ep 72: Serving Over Selling: A $750M Journey in Autonomy and Innovation
February 1, 2024
In Direct Approach Podcast’s latest episode Immerse yourself in an unfiltered discussion with Shawn Meaike, Family First Life’s trailblazing Founder & CEO. From an $11M debut to 30,000 agents and $750M in annual revenue last year, this episode covers the art of autonomy, innovation and unconventional scaling strategies. Shawn’s insights are a game-changer for leaders navigating authentic growth.
Ep 71: Inside a Legal Landmark: How the Neora Ruling is Shaping the Future of Direct Selling
January 18, 2024
Dive into Direct Approach Podcast’s latest episode exploring the groundbreaking victorious ruling shaping the future of direct selling. Co-CEOs of Neora, Jeff Olson and Deborah Heisz, share invaluable insights and hard-won lessons for leaders navigating critical changes.
Ep 70: Keys to Innovation and Change: Direct Approach Best Of 2023 Unleashed!
January 4, 2024
In this special episode of Direct Approach podcast, we pulled the high-impact takeaways, strategies and actionable wisdom from 29 dynamic direct selling industry leaders and expert guests who graced the podcast in 2023.
Ep 69: Transforming Audience Engagement
December 21, 2023
In this episode, Wayne talks with Paulo Moledo, President and CEO of Hy Cite. They delve into the significance of trust, respect and open communication in navigating this delicate balance of honoring your company’s legacy while propelling it toward the future. Paulo also emphasizes the pivotal roles of transparency, collaboration, and responsible AI deployment, illuminating the ethical considerations surrounding the transformative impact of AI and much more.
Ep 68: Navigating the Digital Landscape
December 7, 2023
In this episode, Wayne interviews Ashley Collins, EVP of Marketing at USANA, bringing over 20 years of expertise in PR, marketing and communications. They delve into navigating dynamic direct selling marketing, utilizing digital strategies for brand presence, testing and data-driven decision-making, crafting transparent and authentic messaging to enhance your value proposition, affiliate programs and more!
Ep 67: Maximizing Efficiency: Strategies for Managing a Large Product Portfolio
November 22, 2023
In this episode, Wayne interviews Sunny Beutler, CEO of Sunrider International, to discuss the challenges in managing a vast global product portfolio in direct selling. Sunny shares tips on prioritizing launches, leveraging seasonality, and making strategic decisions for efficiency and profitability. Plus, gain insights on optimizing your portfolio, fostering employee loyalty and cultivating a positive company culture.
Ep 66: Mastering Adaptability: Rudy Revak’s Key to Sustainable Success
November 9, 2023
Looking for the key to unlocking continuous growth and adaptability? Look no further than the latest episode on Direct Approach! In this enlightening conversation with a direct selling legend, Rudy Revak, we dive deep into the strategies and mindset required for sustainable success in direct selling.
Ep 65: Building Trust, Customer Retention and Empowering Consultants
October 26, 2023
Join Wayne Moorehead and Paul Adams, Heather Chastain and Brett Duncan as they dive deep into the secrets of success in building thriving communities, challenges that legacy companies must navigate, the best opportunities for growth and expansion, the magic of simplification and much more. Plus, they share their top takeaways from the recent Fall DSU Event, including the significance of the Neora Win.
Ep 64: Building Trust, Customer Retention and Empowering Consultants
October 12, 2023
Join Wayne Moorehead and Eric Reisdorf, President and General Manager of Ambit Energy—the leading direct selling energy company in the US. Eric shares their approach to building trust, enhancing customer loyalty and igniting the potential of their consultants through setting realistic income expectations.
Ep 63: Creating a Culture of Happiness and Positivity
September 28, 2023
Join Wayne Moorehead and Mauricio Domenzain, CEO of Immunotec, as they discuss the importance of understanding who you are, what you stand for, what market you are competing in and his strategies for market expansion success.
Ep 62: The AI Advantage
September 14, 2023
Join Wayne Moorehead and Blake Mallen in this captivating discussion about how Artificial Intelligence (AI) can catapult businesses to their full potential. We’re just scratching the surface of AI’s potential, with less than 1% of the population currently harnessing its power. Discover the two facets of AI and its economic impact, and delve into the ethical dilemmas.
Bonus Ep 61: Special Announcement
September 13, 2023
This special bonus episode reveals DSN’s latest podcast, Direct Selling SHIFT, hosted by Blake Mallen! Blake shares with the Direct Approach audience more about the podcast, its purpose and why now marks a crucial moment in direct selling, where the perfect shift at the right time can be a gamechanger.
Ep 60: Challenging Industry Norms
August 31, 2023
In this episode of Direct Approach, Wayne is joined by Melissa Thompson, the Founder and CEO of BELLAME. With over 30 years of industry expertise, Melissa shares her journey from leveraging her personal blog to building a thriving community of 100,000 followers before launching BELLAME—a five-year-old luxury brand focused on skincare and cosmetics.
Ep 59: Creating Brand Connections
August 17, 2023
In this episode of Direct Approach, Wayne is joined by Brian Gill, CMO of 4Life. They unpack the concept of brand connection and talk about the power of saying yes, attraction marketing, and how companies can compete against the gig economy. Plus, they dive into 4Life’s massive success in the Hispanic market and what they do differently to engage this rapidly growing market.
Ep 58: Leading with Purpose: Insights on Success and Sustainability
August 3, 2023
In this episode of Direct Approach, Wayne is joined by Marc Ashley, the President and COO of Market America Worldwide/SHOP.com. They discuss various topics, including technology integration, the significance of diversity in decision-making, the intricacies of succession planning, brand protection and their decision to build a custom AI tool for their field.
Ep 57: Embracing Change: Open-Mindedness in Entrepreneurial Leadership
July 20, 2023
In this episode of Direct Approach, Wayne is joined by Roger Morgan, the Founder and CEO of pawTree—a nine-year old holistic pet nutrition company with an affiliate-based business opportunity. Listen now to learn what has been Roger’s greatest leadership lesson as an entrepreneur.
Ep 56: Unlocking the Power of Segmentation
July 6, 2023
In this episode of Direct Approach, Wayne is joined by Heather Chastain, Founder and CEO of Bridgehead Collective. Heather discusses multigenerational marketing and uncovers the hidden intricacies of precise messaging and segmentation as she unveils surprising insights and perceptions discovered through a groundbreaking generational research study in the direct selling industry.
Ep 55: Empowering Women and Building an Iconic Brand
June 22, 2023
In this episode of Direct Approach, Wayne is joined by Nathan Moore, President of Global Sales and Marketing of Mary Kay—one of the industry’s iconic brands and stories. Nathan discusses the power of simplicity and how that philosophy and the company’s mission-driven approach have been key to keeping the global company aligned around its mission for 60 years.
Ep 54: Strategies for Global Growth
June 8, 2023
In this episode of Direct Approach, Wayne is joined by Corey Lindley, Founding Executive and CEO of dōTERRA, who talks about some of the challenges of moving into international markets and what it takes to become a global company. He also shares the importance of collaboration and communication between the home office and corporate and explains how it improves operations.
Ep 53: Looking at the Opportunities Ahead for Direct Selling
May 25, 2023
In this episode of Direct Approach, Wayne is joined by Russ Moorehead, CMO of Nu Skin, shares insights on setting people up for success with technology, workplace culture, and debunking remote work myths.
Ep 52: Adapting Business Strategies for a Changing Channel
May 11, 2023
In this episode of Direct Approach, Wayne is joined by Rolf Sorg, Founder and CEO of PM-International, who shares a unique perspective on the wins and challenges from their unprecedented history of 29 years of continued growth in the direct sales channel!
Ep 51: Evolving Your Business Model for a Changing World
April 27, 2023
In this episode of Direct Approach, Wayne is joined by Steve Fife, President and CEO of LifeVantage, who talks about the innovative strategies he and the team have implemented to evolve the company’s business model with a modern approach that enhances the customer experience while leveraging the power of community and social selling.
Ep 50: Direct Selling’s Superpower
April 13, 2023
In this episode of Direct Approach, Wayne is joined by Michele Gay, Co-Founder and Chairwoman of LimeLife by Alcone and Sarah Shadonix, Founder and CEO, Scout & Cellar, who talk about how their friendship and willingness to be transparent with each other has become essential in their ability to achieve greater success as leaders and its transformative impact across their organizations.
Ep 49: Why Direct Selling Depends on Authentic Connections
March 30, 2023
In this episode of Direct Approach, Wayne is joined by Kody Bateman, Founder & Chief Visionary Officer of Promptings, formerly SendOutCards. Kody talks about the inspiration behind his company’s recent rebranding and why direct selling companies must rely on authentic connections to survive in a digital world.
Ep 48: Leading a Legacy Company in a Changing Environment
March 16, 2023
In this episode of Direct Approach, Wayne is joined by Ben Riley, President of Young Living, to talk about his approach to leading a legacy company in a rapidly evolving environment and some of the ways companies can leverage technology to provide better experiences for both its customers and distributors.
Ep 47: Overcoming Innovation Hesitancy
March 2, 2023
In this episode of Direct Approach, Wayne is joined by Mike Green, Chief Digital Officer at Arbonne to talk about some challenges and hesitancy preventing direct selling companies from embracing innovation and how they are preparing for the future of AI by exploring uses in everything from customer service to shopping experiences.
Ep 46: The Secret to Longevity
February 16, 2023
In this episode of Direct Approach, Wayne is joined by Nancy Bogart, Founder & CEO of Jordan Essentials, who shares how a longevity mindset drives the company’s decision-making, business strategies, culture and more. And how they use humor as a tool for weathering the inevitable storms of business that also helps build trust across the entire organization.
Ep 45: The Story Behind the Headlines
February 2, 2023
In this episode of Direct Approach, Wayne is joined by Patrick Wright, CEO of AdvoCare, who takes listeners behind the scenes of how AdvoCare shifted to a single-level compensation plan, the lessons learned and the value of removing complexity in the sales process.
Ep 44: Why CSR Is Critical for Today’s Brands
January 19, 2023
In this episode of Direct Approach, Wayne is joined by Will Templeton, Director Global Amway Brand, CSR & Sustainability, who talks about the importance of personalization for customers and why traceability and sustainability are must-haves for every business today.
Ep 43: Building Trust & Increasing Retention
January 5, 2023
In this episode of Direct Approach, Wayne is joined by million-dollar ring earner and Executive Vice President of PPLSI, Darnell Self, who takes a deep dive into the difference between management and intentional leadership.
Ep 42: 10 Opportunities of Disruption
December 22, 2022
In this episode of Direct Approach, Wayne is joined by billion-dollar brand builder and President of Prüvit, Blake Mallen, who shares 10 disruptive innovations and trends currently driving opportunities for direct selling companies.
Ep 41: Embracing the Power of Digital Marketing
December 8, 2022
In this episode of Direct Approach, Wayne talks with Amanda Tress, Founder and CEO of FASTer Way to Fat Loss, who shares her story of leveraging digital marketing to grow a successful online business and offers some strategies that direct selling companies can adopt to improve results.
Ep 40: The Power of Collaboration
November 24, 2022
In this episode of Direct Approach, Wayne and Garrett McGrath, President of the Association of Network Marketing Professionals, talk about everything from collaborating with field leaders, creating bespoke onboarding experiences, customer community groups and how to plug into what’s working in social media right now.
Ep 39: What it Takes to be a Great Leader
November 10, 2022
In this episode of Direct Approach, John Addison, Chief Executive Officer of Addison Leadership Group, talks about why he thinks the world is experiencing a leadership crisis, how to focus on building on your strengths and why he believes fear is one of the greatest stumbling blocks to leadership.
Ep 38: Key Takeaways from Our First 40 Episodes
October 27, 2022
This week, we’re flipping the script as DSN Founder and CEO Stuart Johnson interviews host Wayne Moorehead to talk about some of the key takeaways and insights he’s gathered over 40 recorded interviews.
Ep 37: Focusing on What Matters Most
October 13, 2022
In this episode of Direct Approach, Ray Urdaneta, Chief Executive Officer and Co-Founder, MONAT Global talks with Wayne about why direct selling was a natural choice for him and explains the “stress test” he created for determining if products should be taken to market.
Ep 36: What Direct Selling Can Learn from the IT World
September 29, 2022
In this episode of Direct Approach Wayne and his guest, Xyngular Chief Executive Officer Russell Fletcher, talk about how he uses the Agile methodology and what he has borrowed from the software world to test products and ideas. He also explains the value of the daily standup and shares the three essential questions to ask your team to keep everyone moving forward together.
Ep 35: Building Resilience in Challenging Times
September 15, 2022
In this episode of Direct Approach Wayne and his guest, inGroup International Co-Founder and Co-CEO, Michael “Hutch” Hutchison, shares how the travel-based company’s unusual but conscious approach to the pandemic reinforced the principles upon which it is built, and he talks about the importance of taking a step back in times of crisis.
Ep 34: Leveraging the Power of Social Media
September 1, 2022
In this episode of Direct Approach Wayne and his guest, Nick Martinez talk about how social media helped him cultivate his Keto Dad brand that currently reaches more than 2 million people each month and how social works in conjunction with face-to-face relationships.
Ep 33: Moving Direct Selling Into the Future
August 18, 2022
In this episode of Direct Approach Wayne and his guest, Joni Rogers-Kante talk about how SeneGence is preparing for the future with the use of technology including VR and AI, and how the company is deploying NFTs as an innovative resource to broaden customer acquisition strategies.
Ep 32: Why Direct Selling Is the Perfect Industry for Our Times
August 4, 2022
In this episode of Direct Approach Wayne and his guest, ACN, Inc.’s President and Co-Founder Greg Provenzano, talk about how he discovered the direct selling industry, how the company’s in-person events boosted the company’s success, the role of personal development in direct selling and explains why this is the perfect time for the channel to grow.
Ep 31: Leading with Purpose
July 21, 2022
In this episode of Direct Approach Wayne and his guest, Amare Global CEO Jared Turner, talk about why he left his career as an international lawyer to join the direct selling channel, leading with purpose and one of the most pressing topics of today’s headlines—mental wellness.
Ep 30: Committing to Making a Difference
July 7, 2022
In this episode of Direct Approach Wayne and his guest, Scout & Cellar Founder and Chief Executive Officer Sarah Shadonix, talk about why she chose direct selling over traditional retail, how their Clean Crafted Commitment drives transparency and innovation in their product strategy. And, how that same core pillar is helping drive a renewed focus on simplicity.
Ep 29: Learning to Focus on What Matters
June 23, 2022
In this episode of Direct Approach Wayne and his guest, USANA Chairman of the Board and Chief Executive Officer Kevin Guest, discuss how slow steady growth has been beneficial to the company, the importance of core values and how they affect the company culture, and he looks at recognizing the difference between the customer’s experience and the distributor’s experience—and why it matters.
Ep 28: Harnessing the Power of Passion
June 9, 2022
In this episode of Direct Approach Wayne and his guest, Total Life Changes Chief Operating Officer John Licari, discuss the importance of attitude, what direct selling companies can learn from Amazon and why it’s important to rethink legacy sales model for a digital generation.
Ep 27: Making a Difference Through Direct Selling
May 26, 2022
In this episode of Direct Approach Wayne and his guest, Vasayo Founder and Chairman Dallin Larsen, discuss the value of relationships, the importance of recognition in direct selling and what makes a great leader.
Ep 26: Creating a Culture That Attracts the Right People
May 12, 2022
In this episode of Direct Approach, Wayne is joined by direct selling veteran, philanthropist, entrepreneur, best-selling author and leadership trainer Logan Stout, who also is Founder and Chairman of IDLife.
Ep 25: Embracing Change as a Tool for Growth
April 28, 2022
This episode of Direct Approach is a special interview from the recent 2022 Direct Selling University event held in Frisco, Texas, where Wayne sat down with Brian Underwood, Co-Founder & CEO of Prüvit, and Terry LaCore, Founder & CEO of LACORE Enterprises.
Ep 24: Using the Past to Navigate the Future
April 14, 2022
In this episode, Wayne is joined by direct selling legend and international business strategist Larry Thompson, whom the Wall Street Journal has called “the Architect of Wealth Building.” With more than 54 years of experience in the direct sales industry, Larry was the mastermind marketing strategist who guided Herbalife to its first $1 billion in sales.
Ep 23: Using Data to Stay Focused on Customer Needs
March 31, 2022
In this episode, Wayne is joined by Travis Garza, President of Sales and Marketing at Plexus Worldwide. Wayne and his guest Travis Garza, President of Sales and Marketing at Plexus Worldwide, talk about how the way people shop and communicate has changed in the digital age and the importance of using data properly to create a more consumer-centric experience.
Ep 22: Discovering the Next Stage of Business
March 17, 2022
In this episode of Direct Approach, Wayne is joined by Lynne Coté, President and CEO of Princess House. Lynne and Wayne discuss how she created a strategy to turn a three-year decline in sales around and how the challenges of the pandemic also provided the opportunity to create greater connection between the Princess House brand and its customers.
Ep 21: Maintaining Human Connection in a Tech-Driven World
March 3, 2022
In this episode of Direct Approach, Wayne is joined by Tyler Whitehead, Chief Executive Officer of Arbonne. Tyler and Wayne discuss how to manage growth within the company while maintaining the core values of purpose and connection.
Ep 20: How to Compete in the Gig Economy
February 17, 2022
In this episode of Direct Approach, Wayne is joined by John T. Fleming, direct selling expert and author of the new book, Ultimate Gig: Flexibility, Freedom, Rewards, discuss the rise of the gig economy, what independent contractors are looking for, and how that is changing what companies must do to attract and retain this new generation of workers.
Ep 19: Leading Through a Turnaround
February 3, 2022
In this episode of Direct Approach, Wayne is joined by Jill Blashack Strahan, Founder and Chief Executive Officer of Tastefully Simple. Jill and Wayne discuss some of the important lessons Jill learned in navigating her company’s turnaround from an 11-year decline.
Ep 18: Momentum is a Mindset
January 20, 2022
In this episode of Direct Approach, Wayne is joined by Al Bala, President and Chief Executive Officer of Mannatech. With more than 37 years of domestic and international experience in direct sales, Al has a proven track record of growing sales within an organization.
Ep 16: How Millennials and Gen Z are changing direct selling
December 23, 2021
In this episode of Direct Approach, Wayne is joined by Jason Dorsey, President of the Center for Generational Kinetics. Jason’s unique position as a researcher and author gives him unprecedented insight into the differences between generations.
Ep 15: How the Direct Selling Industry is Changing
December 9, 2021
In this episode of Direct Approach, Wayne is joined by John Parker, Chief Sales Officer and Regional President West of Amway. John and Wayne talk about how the direct selling industry is changing and what that means both to companies and distributors.
Ep 14: The value of reaching the Gen Z market both as customers and influencers
November 25, 2021
In this episode of Direct Approach, Wayne is joined by Emre Tuna, President of the beauty and skin care company, Farmasi. Emre and Wayne talk about how a new approach is helping make the brand more relevant to Gen Z and creating a broad base of both users and influencers.
Ep 13: Creating a More Customer-Centric Business
November 11, 2021
In this episode of Direct Approach, Wayne is joined by Prasad Gankanda, Chief Operating Officer of the billion-dollar company, Young Living. They talk about how to nurture customers at every stage of their journey to improve brand awareness and retention.
Ep 11: Tackling the Amazon Challenge
October 21, 2021
In this episode of Direct Approach, Wayne is joined by Danny Lee, President & CEO of 4Life. They take a deep dive into 4Life’s retail pricing strategy and how their approach turned the Amazon challenge from the elephant in the room to a positive piece of the business that benefits everyone.
September 30, 2021
In this episode of Direct Approach, Wayne is joined by Jacob McLain, Senior Vice President and Chief Strategy Officer of MONAT. Jacob has more than 16 years of experience as a consulting advisor, executive and change-agent strategist in the social commerce channel where he has developed and implemented growth strategies and operational improvements for global direct sales companies like Arbonne, Amway and Herbalife.
September 23, 2021
In this episode of Direct Approach, Wayne is joined by Shama Hyder, Founder & CEO of Zen Media, a global marketing and PR firm. Wayne and Shama take a deep dive into all things social—giving you the key tips and takeaways you need to win the social media long game. Plus they’ll be busting some outdated direct selling myths once and for all!
September 16, 2021
In this episode of Direct Approach, Wayne is joined by Jessie Lee Ward, Entrepreneur, Coach and Rank 10 Prüvit Leader. Jessie Lee is a social media superstar—she’s built a team of over one million customers with 25,000 worldwide promoters in 28 countries. Her podcast, The People’s Mentor, currently has 3.3 million downloads and counting.
August 19, 2021
In this episode of Direct Approach, Wayne is joined by Dan Macuga, Chief Communications & Marketing Officer at USANA. Dan oversees marketing, studios, creative, customer service, public and athlete relations, social media and communications.
July 22, 2021
In our third episode of Direct Approach, Wayne is joined by Brian Underwood, Co-Founder and CEO of Prüvit. Brian is a successful entrepreneur, thought leader, international speaker and philanthropist. He’s also the host of the top-rated business podcast, Be You with BU.
July 8, 2021
In our second episode of Direct Approach, Wayne is joined by Heather Chastain, Founder and CEO of Bridgehead Collective. Heather brings an impressive understanding of sales, marketing, manufacturing and operations–all gained through 20 years of experience at direct selling powerhouses Shaklee, Arbonne and BeautiControl.
June 24, 2021
Direct Selling News is launching a brand-new podcast, Direct Approach with Wayne Moorehead. In the first episode, Wayne is joined by Mark Stastny, CMO at Scentsy. Mark will share how they are managing their season of renewal as well as Scentsy’s proven method to successfully conquer any problem, every time!