Ep 36: What Direct Selling Can Learn from the IT World
In this episode of Direct Approach, Russ, an undergrad in mechanical engineering from MIT and masters from BYU, talks about how he uses the Agile methodology as a framework for project management, alignment and accountability. He also shares what he has borrowed from the software world to test products and ideas. He also talks about the value of the daily standup and shares three essential questions to ask your team to keep everyone moving forward together. Plus, Wayne and Russ delve into how direct selling is changing—and why even the terminology should be reconsidered.
Founded in 2009, Xyngular is a health and wellness-focused company that offers nutritional supplements to meet a growing number of health and weight loss solutions. It has landed on the DSN Best Places to Work list five times, and in 2022, it ranked No. 51 on the DSN Global 100 List, with revenues of $153 million.
Russell Fletcher was named CEO of Xyngular in 2017 after holding director and VP-level positions in companies including XanGo and NuSkin and consulting inside and outside the channel. Before joining Xyngular, he became a nationally recognized authority on the Agile software development methodology and has consulted on it with companies and organizations, including Harvard University and the federal government. He was named Utah Business Magazine’s CEO of the year in 2020 and is a staunch believer in balancing work with play.
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Wayne Moorehead has deep experience in marketing and brand strategy. He has applied his expertise and passion to help companies (from startups to Fortune 100) define, communicate and activate their brands. Wayne’s rare blend of experience and success has shaped his philosophy on effective growth strategies, and he believes the future of the channel will blend the best of direct selling with the best of direct-to-consumer.