Does your company need a complete rebrand? How do you know? According to Landor, 74 percent of S&P 100 companies rebrand within their first seven years of operation.

The pivot from traditional work roles to independent contracting has become a defining trend, but the reasons why people seek contract work continue to evolve. As we enter the second half of 2024, direct selling companies should understand these reasons to better communicate to potential field distributors.

Surveys stand as crucial tools for extracting insights, understanding trends and making informed decisions. As technology evolves and societal norms shift at an increasingly rapid pace, the data-gathering methods, platforms and evaluations continue to change but also reveal deeper and more valuable insights. Here are seven important trends to consider when conducting survey research.

Ecommerce is witnessing a powerful shift in how brands interact with their customers. Personalization has emerged as a cornerstone of the customer journey, revolutionizing the way businesses engage with their audience. With an industry built on personal relationships, it’s imperative to explore the pivotal trends shaping personalization in 2024 and beyond.

Staying ahead of the competition requires more than just traditional strategies. AI-powered data analytics and predictive modeling are revolutionizing how companies build strategies from product development, logistics, marketing, market expansion and more.

Events and conferences are no longer just a weekend of inspirational talks and breakout sessions listened to with a pen and notepad in hand. Interactive event apps are redefining attendee experiences and event management strategies. The technology fosters engagement; increases communication; and creates a personalized experience while continuing the conversation after the event.