Forward Thinking
Innovation: Mary Kay Apps Give Customers Virtual Makeovers
As direct selling companies continue to look for ways to leverage growing technology to create unique customer experiences while building loyalty, virtual reality and augmented reality are among the hottest trends. According to a Statista report, the augmented reality and virtual reality market are scheduled to reach $72.8 billion by 2024, compared to roughly $12 billion…
Read MoreGoing Hybrid: Event Strategy in 2021 is Becoming a Little Clearer
Events are at the core of the direct selling industry and vital to building culture and retention. The past year has undoubtedly thrown major curveballs to events, and certainly to event planners. Many companies were forced to shift from in-person to virtual events. Still, hybrid events are predicted to significantly rise in popularity and necessity as…
Read MoreA Remote Workforce Presents Unique Challenges for Managers
The shift to remote work, whether full-time or part-time, has not only impacted workers, it’s required managers to adapt their styles, develop new skills, and overcome unique challenges. Struggling with trust, adapting to new forms of communication, and finding a balance between providing too little and too much direction seems to be the top issues, according to…
Read MoreShowing Optimism
A new survey shows that, despite uncertainty heading into 2021, small and medium-sized business owners remain positive. A new American Express survey published at the end of October reveals a high level of confidence and optimism from small and mid-sized business owners despite an economic downturn and widespread shutdowns through 2020. The inaugural American Express…
Read MoreTHE NEW FACE-TO-FACE: How To Make In-Person Events Safe & Effective.
While virtual meetings have become a necessity in the “COVID economy,” in-person meetings and presentations are slowly starting to re-emerge. They may look and feel a bit different. Still, with proper planning, expectations and safety measures, the positive impact of meeting and building relationships in-person can resume as a fundamental aspect of what makes the direct selling…
Read MoreHow Direct Sales Companies Protect Their Online Image
Consumers are becoming smarter, researching products, people, and virtually anything before making a financial decision and the direct sales industry is seeing this affect their business more than almost any other industry. For direct sales companies, it is not uncommon for the vast majority of potential shoppers to first search for reviews and gather information…
Read MoreUp Your Brand Swag Game
A well-planned and fully executed merchandise strategy makes your field more vested in the business and helps create a cohesive culture between the field and corporate team. Branded merchandise can be a terrific way to promote your company, build your brand’s unique culture, and turn your business owners—your most important customers—into walking billboards. But creating…
Read MoreSocial Strategies that are Winning
For the past few months, you have seen in the magazine our DSN Digital 100—a comprehensive ranking revealing the social media reach and engagement of top direct selling companies. Four categories include social media size, social media engagement, 30-day unique visitors and 30-day pageviews. Whether it’s on Facebook, Twitter or Instagram, these companies employ a…
Read MoreVoice Ordering is Here to Stay
One in four Google searches is made through the voice feature. Today, you don’t even have to get off your couch to order a pizza. Just tell your voice-activated device you want a large pepperoni with jalapeños and extra cheese. You can even tell it to order your weekly groceries. Consumer shopping habits are changing…
Read More6 Ways You MUST Be Measuring Employee Engagement
Whether it is developing and manufacturing product, fulfilling orders, supporting the field, planning and executing events, or delivering on the myriad other aspects required to keep a direct selling company on the path to success, company employees provide the backbone to all direct selling endeavors. Keeping them happy, fulfilled and challenged is the key to…
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