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Forward Thinking
Forward Thinking stories are concise, straightforward takes on the culture, events and technology that shape the channel. They explore everything from social media and tools to incentives and innovations.
Forward Thinking
BY Amber Olson Rourke
August 18, 2026
Consumers today are not just overwhelmed by the volume of content they are exposed to—they are tired of it. Despite getting more messages than ever before, customers are increasingly feeling ambivalent. Nearly 70 percent of consumers now question whether what they see online is real or fake, and only 25 percent say they trust advertising at all.
Forward Thinking
BY DSN Staff Writer
June 24, 2026
In 2025, several major dictionaries identified “slop” as a cultural word of the year—not in the agricultural sense, but as shorthand for low-quality, AI-generated digital output that floods channels with polished but ultimately hollow content. It is a signal of a broader shift: artificial intelligence is transforming communication at scale, and not all of that transformation is beneficial.
Forward Thinking
BY Lauren Poel
March 11, 2026
In today’s enforcement environment, compliance must be proactive, data-driven and scalable. Written policies and reactive enforcement no longer meet regulator expectations or support responsible growth. As regulators increasingly examine how compliance functions in practice, companies must demonstrate active oversight and continuous improvement.
Forward Thinking
BY DSN Staff Writer
January 07, 2026
As the wellness sector continues to expand, metabolic health has become one of its most rapidly evolving frontiers. Growing research on gut signaling, polyphenols and nutrient utilization is reshaping how companies think about formulation design, efficacy and long-term consumer support.
Forward Thinking
BY Brian Gill
November 05, 2025
In direct selling, two stories meet: the corporate brand and the field leader’s personal brand. The power is in the overlap—the Brand Connection—the place where corporate credibility and a leader’s unique identity reinforce each other. That connection is a growth engine when we build it on purpose.
Forward Thinking
BY David Lee
October 17, 2025
Key principles driving affiliate marketing. Listen to this story starting at 15:30 on the new, revamped The DSN Podcast. Even when your day is packed, we make it easy to stay informed, engaged and one step ahead. Listen now or read below! The global affiliate marketing industry was valued at $18.5 billion in 2024 and projected to grow at a compound […]
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