In a digital landscape that constantly evolves, businesses aiming to forge deeper connections with customers must embrace new trends and approaches. Today’s consumers expect brands to create personalized, meaningful experiences that acknowledge their unique preferences and values.

eXp Realty is transforming its business operations with several artificial intelligence (AI) platforms, harnessing the technology to improve efficiency, elevate agent support and empower its staff

GOOGLE LENS HAS INTRODUCED SEVERAL FEATURES that businesses can leverage to enhance marketing strategies, product research and customer engagement. According to Wired, Google Lens produces 20 billion visual searches a month.

Experiential retail is transforming the way brands interact with consumers, offering immersive and engaging in-store experiences that go beyond traditional shopping. As ecommerce continues to grow, many physical stores are evolving into more than just a place to shop and offering experiences that create an emotional connection between the customer and the brand.

Push notifications have become a powerful tool for businesses and marketers to distinguish their apps and increase customer engagement. With mobile usage on the rise, push notifications offer an opportunity for direct selling companies and distributors to drive user retention and re-engagement.

Apple and OpenAI announced a partnership to implement ChatGPT into Apple products and operating software. Here are 10 innovative ways marketers can utilize this AI-powered technology.