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Forward Thinking stories are concise, straightforward takes on the culture, events and technology that shape the channel. They explore everything from social media and tools to incentives and innovations.
The all-in-one digital app for today’s mobile direct selling business Direct selling industry continues to evolve into the digital realm while maintaining the relationship-building foundation that has always made the business model so effective. Today’s direct sellers learn to incorporate digital sales and marketing tools that match today’s customer experience. They want to leverage cutting-edge yet user-friendly technology that […]
How to get into the mind of your target audience. When you hear the term “keywords,” you probably think of blogs or search engine optimization. But understanding the power of keywords can shape your entire digital content strategy. Online business and digital marketing expert Neil Patel says, “Keyword research is the blueprint for your online marketing efforts, driving every […]
Is Clubhouse the next powerful online business-building tool for direct sellers? The ability to develop genuine relationships while delivering value to a target audience is one of the main reasons why certain social media platforms are such a perfect fit for direct sellers. Now, Clubhouse is emerging as the next innovative business-building app, attracting a wave of direct sellers.
Flexibility and personalization are the pillars of Nu Skin’s innovative comp plan. One of the biggest attractions of the direct sales industry is the ability to build a business on your own terms around your life. Different people have different goals and different skill levels, which can evolve with experience. The challenge is to design a scalable […]
Treating customers like individuals is the core of successful personalized customer experiences. Personalized customer experiences are becoming the norm in entertainment and online shopping. We’re also coming off a year of shutdowns and limited opportunities to physically gather, so people are craving one on-one relationships. This could be a great recipe for the direct selling industry driven by personal […]
As direct selling companies continue to look for ways to leverage growing technology to create unique customer experiences while building loyalty, virtual reality and augmented reality are among the hottest trends. According to a Statista report, the augmented reality and virtual reality market are scheduled to reach $72.8 billion by 2024, compared to roughly $12 billion […]