How Prüvit’s apparel strategy creates a unique culture. Branded gear can be a terrific way for direct selling companies to increase exposure and facilitate culture throughout the field. Today’s effective strategy has evolved from slapping some logos on shirts to creating well-planned and well-executed campaigns. Branded apparel is no longer just for the most enthusiastic field distributors. Direct selling companies with successful strategies create apparel that distributors genuinely want.

Thanks to a transcendent Supreme Court ruling in June, college student-athletes can now earn money leveraging their name, image and likeness. This is unprecedented territory for college sports but could open countless opportunities for marketing deals and sponsorships.

A core of what makes these short videos so effective for corporate brands is leveraging user-generated content.

From wearable earbuds, mobile apps, voice-activated devices, today’s translation technology focuses on accuracy, simplicity and mobility.

One of the fastest-growing and most effective technologies is augmented reality (AR). Unlike virtual reality that creates a totally immersive virtual experience, AR works with and enhances your environment with overlay digital information, typically using a mobile device.

As the classic sales and marketing rule goes, “Tell them what it DOES, not what it IS.” The core of that principle is built on the fact that customers are looking for solutions to their problems.