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Working Smart articles are written by a supplier company, contributor or consultant, these thought leadership pieces highlight the expertise and experience of the author.
In the dynamic landscape of artificial intelligence (AI), direct selling companies are increasingly turning to AI-generated content to enhance efficiency and innovation. However, this transformative technology is not without its challenges. As regulatory frameworks, such as those proposed by the Federal Trade Commission (FTC) and the European Union (EU), come into play, direct sellers must also contend with ethical concerns and platform requirements aimed at ensuring transparency and accountability in the realm of AI-generated content.
IN TODAY’S swiftly changing business environments, the race to stay competitive and grow faster is unrelenting. Companies are on the hunt for strategies that will not only keep them in the race but ideally, a stride ahead. A pronounced shift that has come to the fore recently is the migration from their own proprietary homegrown software solutions to third-party alternatives.
The backbone of everything in the direct selling space is our salesforce. We can create every tool necessary, however, it’s much more than that. Today’s salesforce is smarter, faster and savvier than ever before. They do their homework and research before they join companies.
The right packaging allows you to demonstrate your company’s quality and personality with every delivery. It starts by visualizing your customer opening the box, which allows you to understand how to arrange the items for the most positive customer experience. Product packaging can also further your branding and help you deliver inviting marketing materials. When done well, it can save your company costs, reduce waste and lower the return rate.
Headless systems are especially attractive to companies in unique industries such as direct selling. With advancements in compensation platforms, they can consider separating the distributor back office from the back-end systems that store tree and commission data.