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Working Smart articles are written by a supplier company, contributor or consultant, these thought leadership pieces highlight the expertise and experience of the author.
Marketing executives at direct selling organizations often find it hard to predict the outcome of marketing campaigns and prove their value to their boards. Experience says that companies who get distributors involved in running promo campaigns on social media get higher sales results than before. The key to those results is using the right software to […]
Pampered Chef Delivers a Record-Setting, Virtual Event. CHALLENGES OFTEN bring about our greatest advancements. The current event environment is just one of those opportunities. Finding new ways to meet with those we serve has become the lead topic in many conversations. Since the beginning of the human gathering, mediums have been, well, just mediums. The […]
International growth is becoming the key driver of growth for many direct selling companies that have stalled or gone stagnant in the domestic market—international business is increasingly becoming more crucial for survival and growth. Here are the three How’s and the five questions of How to grow internationally. HOW SHOULD I GO INTERNATIONAL? 1. Go […]
Data leaves clues of how to better inspire your sales force. After spending the better part of a decade in the direct selling channel industry, I’ve been witness to the onslaught of negative press that has come our way. Some of it we have earned, but it is far from deserved. I’ve seen this channel […]
Building a brand isn’t just about creating great products. Today’s consumer is bombarded with an ever-increasing selection of merchandise, and while more choices can be valuable, too many choices ultimately lead to what behavioral psychologists call “decision fatigue.” Search after search on Amazon for the perfect product makes the brain tired and ultimately decreases the […]
There are only two ways to scale; more consultants or more parties—and Facebook parties will help you with both. There are so many ways to reach your consumer nowadays, including a Facebook party. In 2018, the number of Facebook Live broadcasts reached 3.5 billion, and the people who updated a status on Facebook reached 25 […]