Two years ago, the promise of AI for marketing was simple: do more, faster, cheaper, better. And on most counts, we delivered. More content? Absolutely. Faster turnaround? Without question. But better? That’s the one we need to talk about.

Why isn’t AI delivering the impact we expected? Most executives assume the risk sits in the technology. Picking the wrong platform. Backing the wrong vendor. Moving too slowly on agents and automation. In reality, the organizations struggling to see value from AI are rarely blocked by technology at all. They are blocked by adoption.

If you lead training or marketing inside a direct selling company, you’re probably feeling two things at once right now: excitement and concern. Excitement because AI is helping people create faster, easier and with more confidence than ever before. Concern because the way the field is using AI is starting to clash with what social platforms reward; what compliance requires; and what customers trust. In short, we’re becoming less human.

What if the real barrier to AI adoption isn’t our teams’ capabilities, but our own leadership blind spots? How do I need to change the way I lead? What old habits do I need to abandon to prepare for an AI-powered future? That’s the real challenge.

Strategic planning has gotten more COMPLICATED as new and supposedly better tools and technologies have developed over the last several years.

If you’re an executive seeking your next leadership role, either where you are now or in the greater direct selling community, you need more than an impressive resume. You need to be visible, connected and forward thinking.