read / Cover Stories
Cover Stories take a deep dive into the month’s top trends or topics. These long-form articles can cover companies, issues or newsmakers in the direct selling channel.
An Historic Opportunity for Direct Selling: How direct selling can build on and improve its appeal to women. “Mom, c’mere! I made you something!” yells five-year-old Zeke Purkey. “WHAT did you make me?” asks his mother, Amanda Purkey, who is FaceTiming with a reporter while she walks to the kitchen to see what Zeke has created. […]
With an industry-wide shift toward customer acquisition, partnering with distributors is more vital than ever before. There’s a marketing adage that states, Your brand is not who you say it is. It’s who they say it is. That mantra is well-worn because it’s true. The message and brand association is always in the hands of consumers, and in the case of direct selling, the distributors.
Crazy, tumultuous, unpredictable, challenging and in some cases accelerating—all these describe 2020. For the global direct selling industry, it was a year of phases unfolding differently in regions and countries around the world, depending upon a number of factors associated with the severity of COVID, governmental response to it, market readiness and the infrastructure capability of the global supply chain.
A story that needs to be told each year. The purpose of the Direct Selling News Global 100 recognition has always been to tell a story that needs to be told. We do it each year and for reasons that are especially important. The DSN Global 100 has become a favorite reference for those who seek to better understand […]
With the benefit of time and distance, 2020 sales numbers and some hindsight, these industry leaders take a short, retrospective look inside their companies during a year like no other. In so doing, they help the direct selling industry re-think crises while telling the stories of how their teams met disruptive challenges and leveraged 2020’s new business reality to create a renewal that re-energized their field organizations and helped solidify their growth trajectories for 2021 and beyond.