New technologies, shifting consumer expectations and a generational turnover in the field are rewriting how leaders are recruited, supported and retained. The opportunity? Transform these shifts into your competitive advantage.

As more educated, ambitious and driven professionals become displaced by the proliferation of AI automation, these bright people will be looking for new opportunities where they can utilize their people skills and chart their own course. Many will be starting over, looking for a career that will value what they have to offer. One that won’t be suddenly rendered obsolete by technology.

We asked companies of all shapes and sizes to nominate the young corporate standouts who are poised to become the next generation of legendary direct selling executives. We were incredibly impressed with the achievements, ambitions and abilities of the nominees. And, after meeting them, we believe the future of the channel is in very good hands. Congratulations to the 2025 DSN 40 under 40!

Direct Selling News held its 16th Global Celebration event on Tuesday, March 25, 2025 in Irving, Texas to recognize and celebrate the very best of direct selling. Awards and honors were revealed in several categories, including a Lifetime Achievement Award, a Legacy Award, Bravo Awards and the unveiling of the DSN Global 100 List.

Human brains aren’t hardwired for a solitary existence. People turning inward runs contrary to what evolution dictates necessary for us to survive. People need people.

It is critical to appreciate the individuality of each LATAM market, but there is also a connective tissue within these cultures, from food and dance to familial and religious values, that transcends countries and continents.