As the industry turned to virtual events in place of their traditional in-person conventions during the height of the pandemic, many companies reported increased engagement and higher viral share among attendees. Sales often increased as well, as participants were free to shop instead of travel or commute during the event’s final sessions.  But a new […]

Infinitus was recently recognized for the design of Infinitus Plaza, its headquarters in Guangzhou's new Baiyun Central Business District.

Sunrider International donated more than half of the price of each ticket to its 2021 Grand Convention to benefit three separate nonprofit partners.

A study conducted earlier this year by Oracle and CRM Essentials illustrated how social media influencers have become a trusted source for consumers seeking to purchase or discover opinions about a product.

Forever Living Products International was recently honored by the SITE Crystal Awards program, which recognizes companies that achieve excellence in incentive travel. Forever Living was one of six companies honored this year.  Forever Living’s Global Rally, the company’s annual event that requires more than two years of planning, was canceled just six months prior to […]

Earlier this year, the Federal Trade Commission (FTC) announced an Advanced Notice of Proposed Rulemaking (ANPR) that signaled the Commission is interested in a new trade regulation rule on the use of earnings claims, and also expressed interest in addressing the use of lifestyle claims—like a new luxury car or being able to quit a […]