Each year, our Bravo Awards panel recognizes companies for outstanding achievement and excellence in areas of leadership and the highest percentage of revenue growth year-over-year. Specialty awards are also given to individuals and companies for their achievements and service in the direct selling channel.

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Bravo Awards 2025

• Bravo Global Good Award—recognizes companies that take a proactive approach to environmental, philanthropic and social responsibility issues. DSN recognizes Amway for their proactive efforts in sustainability, philantrophy, and social responsibility—proving that doing good and doing business go hand in hand. Beyond sustainability, their impact reaches communities worldwide. In 2024 alone, they donated over $14 million to disaster relief, grants and nonprofits.

• Bravo Supplier Award—This award honors supplier companies that uplift, support and contribute to the growth and evolution of the direct selling channel. For their dedication to innovation, partnership, and empowering direct selling companies, we are proud to honor Exigo. Since launching in 2000, Exigo has provided the technology that powers direct selling businesses worldwide. What started with compensation software has evolved into a full-scale platform, delivering real-time data, analytics, and field enablement tools that help companies grow and thrive. With a presence in 130 markets, they simplify the complexity of global operations—allowing companies to focus on what they do best: selling great products.

Bravo Impact Award—DSN honored three companies with this award recognizing the achievements of well-rounded companies that take a holistic, measured and incremental approach to growth, innovation and operational integrity and excellence. These companies are helping to lead the way forward in shifting the public perception of direct selling.

• L’BRI Pure ‘n Natural
• Immunotec
• OMNILIFE

Bravo Growth Award—honors companies with the highest year-over-year revenue growth on the Global 100 List—companies that are not only scaling their businesses but setting new benchmarks for the entire industry. This year, we presented three Bravo Growth Awards—a domestic product-based company, a domestic service-based company and an international product-based company.

• PM-International is the winner for the international product-based company as they continue to break records in terms of growth, proving that long-term vision and innovation drive success.
• LifeWave is the recipient, for the 2nd year, of the award for a domestic product company. In just five years, they’ve grown from $20 million in revenue to a phenomenal $555 million—a 20x increase.
• Real Brokerage is the winner for a domestic services-based company. They have achieved outstanding financial growth, and helped redefine what’s possible in the real estate industry. Last year they facilitated $49 billion in total home sales.

DSN also gave out two Bravo Awards recognizing individuals for their contributions to the direct selling industry.

• The Bravo Excellence Award honors executives with a long history of leadership, integrity, and impact. And few have left a mark on direct selling quite like this year’s recipient. For her decades of dedication, leadership, and integrity, we are honored to present this year’s award to Marjorie Fine! At Shaklee Corporation, she saw firsthand how direct selling empowered individuals—particularly women—to build businesses, develop confidence, and create lasting communities. Her leadership extended far beyond one company. She championed generational leadership, paving the way for businesses to be passed down through families. She also played a pivotal role in strengthening industry ethics, rewriting the DSA Code of Ethics and leading the charge to raise the bar for responsible business practices.

• The Bravo Leadership Award is reserved for founders and CEOs whose vision, determination, and leadership have shaped the future of direct selling. And this year’s recipients have done just that—turning a small startup into a global pioneer in personalized, test-based nutrition. For their bold vision, relentless innovation, and commitment to excellence, we are honored to present this award to Ørjan and Hilde Sæle of Zinzino!

Legacy Award—reserved for those whose contributions to our industry are not only significant but enduring. This year, we recognize Jim Northrop. For decades, he led with wisdom, integrity, and an unwavering commitment to people—whether as President and CEO of Immunotec, CEO of Princess House, or through his work with the Direct Selling Association and Direct Selling Education Foundation. His leadership wasn’t just about driving business—it was about elevating others.

Lifetime Achievement Award—reserved for those whose contributions have left a lasting imprint on the direct selling industry. Few have shaped this space quite like John Addison. For more than three decades, John’s leadership has been defined by vision, resilience, and an unwavering belief in people. As Co-CEO of Primerica, he helped steer the company through transformation and tremendous growth. But John’s impact extends far beyond one company. As an advisor, speaker, and author, he has mentored countless leaders, sharing hard-earned wisdom on leadership, perseverance, and growth.

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Bravo Awards 2024

• Bravo Supplier Award—This new award honors supplier companies that uplift, support and contribute to the growth and evolution of the direct selling channel. The inaugural winner was the Foley & Lardner Law Firm for their remarkable dedication and pivotal role in the Neora FTC case. Their unwavering commitment and expertise in navigating complex legal terrains not only upheld the principles of fair trade but also safeguarded the integrity of the direct selling channel.

• Bravo Global Good Award—recognizes companies that take a proactive approach to environmental, philanthropic and social responsibility issues. As a beacon in the direct selling industry, Mary Kay has consistently demonstrated a proactive commitment to making a positive impact on communities worldwide. Through innovative sustainability initiatives, such as their commitment to renewable energy and eco-friendly packaging, Mary Kay has set a high standard for environmental stewardship.

• Bravo Innovator Award—recognizes direct selling companies that embrace and deploy emerging technologies and future-focused strategies that propel the channel forward. As industry trailblazers, Scout & Cellar has implemented advanced data analytics to enhance customer experiences; leveraged artificial intelligence for personalized recommendations; and implemented groundbreaking omnichannel opportunities for their field.

Bravo Impact Award—DSN honored three companies with this award recognizing the achievements of well-rounded companies that take a holistic, measured and incremental approach to growth, innovation and operational integrity and excellence. These companies are helping to lead the way forward in shifting the public perception of direct selling.

• Red Aspen has set a high standard for ethical and sustainable business practices. Their strategic mindset of staying on trend and inclusive—catering to generational preferences to remain relevant with today’s Millennial and Gen Z customer base—underscores their innovative spirit and adaptability in a dynamic marketplace.
• Neora has a long-standing history of operating with integrity. This solid foundation led to Neora’s landmark victory against the FTC, showcasing unparalleled tenacity and resilience–marking a legendary milestone in the history of direct selling. This triumph not only solidifies Neora’s position as a leader in the direct selling space but also demonstrates their unwavering dedication to ethical practices and industry advancement.
• Hy Cite began as a modest garage startup, evolving over 65 years into a global powerhouse in high-end cookware and kitchenware. With a network of 10,000 independent distributors spanning 20+ countries, primarily in North and South America, Hy Cite prioritizes its 1,600 employees’ experience. Through strategic focus on employee satisfaction, product innovation and enhanced customer service, the company doubled its size in just three years, achieving remarkable double-digit revenue growth globally in 2023.

• Bravo Growth Award—celebrates the direct selling product-based company with the highest year-over-year revenue growth on the Global 100 List. LifeWave embarked on their journey in 1998, it took them 16 years to achieve an annual revenue of less than $20 million by 2018. However, that trajectory changed dramatically in 2019 with the launch of their groundbreaking hero product, X-39. Fast forward to 2023, and their growth trajectory defies expectations, catapulting to $370 million in annual revenue—a remarkable 50 percent year-over-year increase from the previous year. This phenomenal achievement marks an astonishing 2,000 percent growth rate over the past five years.

Two Bravo International Growth Awards were announced, one to a product-based company and one to a service-based company.

• The product-based winner was no stranger to the Global Celebration stage. Luxembourg-based PM-International won the award for the fourth consecutive year. They achieved their first billion in their 26th year of business, then took only four years to reach $3 billion in 2023—a testament to their unwavering dedication and tireless pursuit of excellence. This remarkable growth amounts to an 18 percent increase of $450 million year-over-year growth.

• Utility Warehouse won in the service-based category for the second consecutive year. As a publicly traded entity, their impact reverberates far and wide, demonstrating remarkable growth, soaring from just over $2 billion in 2022 to an impressive $2.9 billion in 2023—for a 38 percent year-over-year increase, with revenues approaching the $3 billion mark in the fiscal year 2023.

DSN also gave out three Bravo Awards recognizing individuals for their contributions to the direct selling industry.

• The Bravo Excellence Award is reserved for executives with a long history of leadership, excellence and integrity. These individuals are champions of the channel and positive mentors to all who serve it. The Award was given to Nathan Moore, President of Global Sales and Marketing of Mary Kay. Nathan joined Mary Kay in 1995 as a staff attorney, was quickly promoted to General Counsel and the executive team and since 2017 has been leading the global marketing efforts of this 60-year old company.

• Bravo Leadership Awards recognize outstanding achievement and exceptional leadership of a direct selling executive. The first recipient was Jeff Olson, Founder and CEO of Neora in honor of his visionary leadership of the company through its seven-year legal battle with the FTC. Jeff’s mission in founding Neora was to build a company the right way—on a solid foundation with world-class products and a model hyper-focused on customer acquisition. This foundation allowed him to make the ultimate stand for this industry when the FTC tried to challenge him and emerge victorious.

• The second Bravo Leadership Award was given to a true luminary in the real estate industry—Glenn Sanford, Founder and CEO of eXp World Holdings. As the driving force behind the largest independent real estate company globally, Glenn embodies visionary leadership, carving out a bold new path for the industry. No stranger to accolades, Glenn and team have already garnered several impressive awards in just the first few months of 2023, such as its seventh straight inclusion on Glassdoor’s prestigious list of Best Places to Work.

• Lifetime Achievement Award—A profound belief in human potential has always driven Rick Goings in his decades-long impact as a direct selling executive. His leadership philosophy is centered on creating an environment where people can thrive and become the best versions of themselves. Combining that approach with a core focus on creating and understanding culture and his efforts that shifted attitudes in social responsibility, his lasting global influence has more than earned him the prestigious DSN Lifetime Achievement Award.

• JR Ridinger passed away in August 2022, but his undeniable, lasting impact continues to ripple throughout the industry and beyond, which is why he is more than deserving of this Legacy Award. Market America’s tagline is Built on Product, Powered by People. One of JR’s core convictions was to empower others by instilling belief in them so they could do things they didn’t think were possible. Market America’s business was built on what any individual could actually do without having to build a massive team. Instead, it focused on identifying two people and achieving specific steps that led to a personal goal.

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Bravo Awards 2023

• Bravo Global Good Award—The recipient of the 2023 Bravo Global Good Award, which recognizes companies that take a proactive approach to environmental, philanthropic and social responsibility issues, Arbonne has become known in the direct selling industry for its passionate commitment to empowerment, transparency and sustainability.
• Bravo Leadership Award—This year’s Bravo Leadership Award was given to Rolf Sorg, Founder and CEO of PM-International in honor of the visionary leadership and strategic direction he has always displayed throughout the 30-year history of the company.

• Bravo Impact Award—The Bravo Impact Award honors the achievements of companies that take a holistic, measured and incremental approach to growth, innovation and operational integrity and excellence. LegalShield certainly exemplifies each of these qualities.
• Bravo Impact Award—Princess House is celebrating 60 years in business with a richly celebrated Diamond Anniversary and a Bravo Impact Award that recognizes the achievements of companies that take a holistic, measured and incremental approach to growth, innovation and operational integrity and excellence.

• Bravo Impact Award—LimeLife by Alcone received the Bravo Impact Award which honors the achievements of companies that take a holistic, measured and incremental approach to growth, innovation and operational integrity and excellence. Their story clearly embodies these values.
• Bravo Growth Award— Throughout its 60-year history, Princess House has been known for breaking down barriers. And when a global pandemic presented unexpected changes, they continued to roll with the punches. The company not only survived the COVID-19 pandemic, it also experienced such tremendous year-over-year growth that it earned the Bravo Growth Award for product-based companies.

• Bravo Growth Award—eXp Realty was honored with its third consecutive Bravo Growth Award for domestic service-based companies, given to the direct sales service-based company with the highest year-over-year growth percentage.
• Bravo International Growth Award—The Bravo International Growth Award is awarded to the international direct selling company with the highest revenue growth year-over-year. This year the award was given to both a product-focused company and a service-focused company. The product award was given to PM-International for the third consecutive year.

• Bravo International Growth Award—DSN Bravo International Growth Award winner for the service sector was Utility Warehouse. They operate in the essential home services market in the UK. As the only multiservice utility provider in the country to offer customers energy, broadband, mobile and insurance, Utility Warehouse serves a growing customer base of more than 800,000 households
• New Bravo Innovator Award—We celebrate FASTer Way to Fat Loss and Amanda Tress as the first recipient of DSN’s inaugural Bravo Innovator Award. This new award honors the direct selling companies that embrace and deploy the emerging technologies and future-focused strategies that propel the channel forward.

• New Bravo Excellence Award—The Bravo Excellence Award is a new award this year, designed as a way to recognize executives with a long history of leadership, excellence and integrity. We couldn’t think of anyone more fitting to honor than John Parker of Amway
• Lifetime Achievement Award—The DSN Lifetime Achievement Award is not given out annually. It is reserved for the true legends of direct selling—those time-tested titans that have shaped the channel and inspired its leadership for decades. The third-ever recipient of this prestigious award is Rudy Revak, the craftsman behind multiple highly successful companies including Symmetry and Xyngular.

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Bravo Awards 2022

• Bravo Global Good Award—The Bravo Global Good Award goes to Natura &Co. We honored them for being a pioneer in the channel that embodies the qualities and actions of meaningful global responsibility including commitments to being Net Zero, goals in gender diversity within management levels and a commitment to sustainability.
• Bravo Growth Award—OPTAVIA was recognized in the product category for outstanding growth of almost $600M, a 63 percent year-over-year growth taking them into the billion-dollar club for the first time.
• Bravo Growth Award—Our second Bravo Growth Award winner for the 2^nd year in a row was eXp Realty for their outstanding growth in the services category of over $2 billion revenue increase from 2020 to 2021.

• Bravo International Growth Award—The International Growth Award went to PM-International for the 2^nd year in a row. The company saw an amazing $671M year-over-year revenue increase from $1.7B in 2020 to $2.38B in 2021.
• Bravo Leadership Award—This year’s Bravo Leadership Award went to David Holl, Chairman and CEO of Mary Kay. Under his leadership, Mary Kay has expanded into numerous new markets and successfully diversified its revenue across markets worldwide; global revenue has more than doubled, with markets around the world regularly setting sales and independent sales force records.

The new Bravo Impact Award honors the achievements of well-rounded companies that take a holistic, measured and incremental approach to growth, innovation and operational integrity and excellence. Honorees positively impact their customers, distributors, staff, communities, and the channel as a whole. They are helping to lead the way forward in shifting the public perception of direct selling. The awards committee evaluated five core pillars in determining candidates: Innovation, Integrity, Social & Community, Customer-Centric & Leadership.

• Bravo Impact Award—Launched in 2017, by Founder, CEO and Wine Guru, Sarah Shadonix…Scout & Cellar is dedicated to offering a more natural, altogether-better wine experience – from the soil all the way to your first sip. Their clean-crafted commitment guarantees that every bottle of their wine is independently lab-tested to ensure it’s free of toxic pesticides and is low in sulfites.  
• Bravo Impact Award—Founder and CEO, Tarl Robinson and the entire Plexus Worldwide team has shown incredible consistency, sustainability and an unwavering commitment to giving back to their community.

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Bravo Awards 2021

• Bravo Leadership Award—This year’s Bravo Leadership Award goes to Kevin Guest, CEO of USANA Health Sciences. His emphasis on product development, strategic marketing and customer service has resulted in creating a global, billion-dollar company.
• Bravo Growth Award—Color Street was the first recipient for outstanding 171 percent year-over-year growth percentage.
• Bravo Growth Award—Our second Bravo U.S. Growth Award winner was eXp Realty for their outstanding growth of over $800 M in 2020.
• Bravo International Growth Award—The first International Growth Award went to Herbalife. The company saw an amazing $600M year-over-year revenue increase from $4.9B in 2019 to $5.5B in 2020.
• Bravo International Growth Award—The second International Growth Award recipient went to PM-International. They increased $600M from $1.11B in sales in 2019 to a staggering $1.71B in 2020.
• Bravo Global Good Award—The first-ever Bravo Global Good Award to Nu Skin. We honored them for their humanitarian efforts in support of children around the globe as well as their ongoing sustainability initiatives designed to reduce their overall carbon footprint.

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Bravo Awards 2020

• Bravo Growth Award—OPTAVIA saw sales increase from $301 million in 2017 to $501 million in 2018 to $713 million in 2019—$200 million growth in each of the past two years.
• Bravo Leadership Award—We presented two awards for leadership. The first went to Orville and Heidi Thompson, Co-Founders and Co-CEOs of Scentsy.
• Bravo Leadership Award—The second award went to Carl Daikeler, CEO of Beachbody.

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Bravo Awards 2019

• Bravo Leadership Award—Stella & Dot Founder Jessica Herrin, had the goal of revolutionizing entrepreneurial opportunities for women by creating a modern home-based opportunity.
• Bravo Lifetime Achievement Award—Stan Fredrick, has either chaired or been a board member of both the Direct Selling Association and Direct Selling Education Foundation for more than 30 years.
• Bravo Growth Award—MyDailyChoice/HempWorx, is a Las Vegas-based company that has achieved astounding growth in just two years in business.
• Bravo Growth Award—Color Street, offers a vast array of colors and nail art design and grew an incredible 881 percent over the last year, from $12 million in 2017 to $119 million in 2018.

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Bravo Awards 2018

• Bravo Leadership Award—SeneGence Founder and CEO Joni Rogers-Kante, whose incredible story has inspired entrepreneurs throughout the world.
• Bravo Legacy Award—D. Gary Young, founder of Young Living, was the first recipient of the Bravo Legacy Award. His dedication to quality and commitment to excellence built Young Living exponentially and helped the company surpass $1.5 billion in sales last year and $1 billion the previous two years, with revenue growing 800 percent over the past five years. Young Living is now one of the largest direct sales companies operating in the United States.
• Bravo Growth Award—MONAT increased its annual sales an astounding 667 percent from 2016 to 2017.

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