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Feature Articles
Feature Articles are shorter length features on topics trending in the channel. Harder hitting and heavily researched, these articles tackle important issues and trends.
To better understand the significance of this drastic revenue increase and the growth patterns that surround it, Direct Selling News analyzed the financial trajectory of the top 100 direct selling companies in North America with at least $50 Million in annual revenue, and three international direct selling companies with at least $50 Million in North American revenue.
This month, we turn our energy to the insights gained on Retention. An interesting set of facts uncovered by the study is that retention may be made up of even more elements than we may have previously thought. In particular, the research highlighted an increasingly strong correlation between recognition and retention.
We comprised a list of the most successful of fledgling companies—the ones to watch. We snapshot a few of their stories here. To qualify, each company must be five years old or younger and have verifiable monthly sales surpassing the $1 Million mark.
This month, we turn our energy to the insights gained on Events and Incentive Trips. While we may not deliver as many shocking “a-ha”s in this area of insight, I challenge each of you to look closely at your programs through this lens and (perhaps ruthlessly) edit. Done well, you can see massive savings by not paying for duplicative rewards and increased productivity by focusing only on the most compelling offerings.
Living so much of our lives online as we do today—videos, memes, influencers and friends supply no shortage of inspirational messages aimed at lifting people up and moving them forward—it can be hard to imagine a time before personal development, a time before the introspective work of improving oneself was even considered valid, let alone mainstream.
Revenue growth is the mark of a company that is doing something right. When a company can continue a pattern of revenue growth for two or three consecutive years, it signals healthy momentum and creates a new level of credibility among peers and customers. But four years? Four years of consecutive revenue growth tangibly illustrates that a growth mindset and resiliency is cemented into a company’s DNA.
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