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Feature Articles are shorter length features on topics trending in the channel. Harder hitting and heavily researched, these articles tackle important issues and trends.
This year’s Bravo Leadership Award was given to David Holl, Chairman and Chief Executive Officer of Mary Kay for his visionary leadership and the strategic direction he has provided the company since coming on board 29 years ago.
2021 was a watershed year for direct selling. Although growth in 2021 did not keep pace with 2020’s record-breaking year, the channel did grow domestically. The easiest way to summarize 2021’s growth story is that it was a tale of two halves. The first half of the year enjoyed growth, but that growth slowed dramatically in […]
DSN Founder and CEO Stuart Johnson explains the strategies behind the trend and shares his thoughts on the top companies inside and outside the channel whose omnichannel approaches are facilitating growth and brand dominance through supplemental brand enhancements, social selling initiatives and strategic mergers and acquisitions.
People make judgments based upon your brand, and every brand radiates some kind of Vibe—an energy at a subconscious level that’s either irresistible, repulsive or in between. When you intentionally make your brand’s Vibe irresistible, people will want to do business with you, work with you or strategically partner with you.