The way I think about it now is simple: growth is not the problem—complexity is. If you can solve for complexity, growth tends to happen naturally. But when companies ignore complexity in pursuit of revenue, they often build a business that becomes more difficult to manage with each new market.

For years, the channel has focused heavily on systems, tools and tactics designed to accelerate growth. There is always another launch, another incentive, another strategy promising to create momentum. But many organizations are trying to solve cultural problems with operational solutions. What they are experiencing is not always a sales issue or even a leadership issue. Often, it is a community issue. That distinction matters because people do not stay committed to environments where they feel invisible. They stay where they feel connected.

Too often, companies approach expansion almost like a gamble. Someone knows somebody in another country. A consultant promises connections. A field leader says they can open a market quickly. Everybody gets excited about the possibilities and starts imagining the outcome before they've really evaluated the process.

The Bravo Supplier Award recognizes companies that play a critical role in strengthening and advancing the direct selling channel. From innovation to operational excellence, these partners provide the infrastructure that allows companies to grow, adapt and thrive. Direct Selling News is proud to recognize InfoTrax as this year’s recipient of the Bravo Supplier Award.

Launched in October 2024 by Founder Justin Prince alongside Co-Founders Truman Hunt, Justin Serra, Robert Finigan, Tyler Whitehead and Mark Bartlett, MAKE Wellness has captured the attention of health and wellness entrepreneurs and customers. The company’s stellar success has captured our attention, too. With revenue of $104M in its first full year in business, MAKE Wellness is a deserving recipient of the Bravo Growth Award.

DSU Europe brought together executives, leaders and industry experts from across Europe and beyond for three days of education and collaboration.