May is Asian Pacific Heritage Month, and in honor of this occasion, Direct Selling News is taking a thorough look at this potentially game-changing demographic. The percentage of the global direct selling salesforce that identifies as Asian or Asian American is growing.

Over the last 20 years, Ørjan and Hilde Sæle have turned Zinzino from a small, Scandinavian coffee startup into an international life science pioneer of test-based, personalized nutrition. What began as a response to past frustrations has grown into a mission to redefine health focused on prevention and precision, positioning the Norwegian husband-and-wife team as global leaders who don’t just see the future—they build it.

John Addison has certainly walked that path throughout his illustrious career. That’s why he is being honored with this year’s prestigious Lifetime Achievement Award

Direct Selling University’s (DSU) Spring 2025 EVENT was an electrifying blend of innovation, inspiration and industry connection, welcoming hundreds of leaders from across the channel to explore cutting-edge trends and unify in a mission to improve the industry for all.

The impact of artificial intelligence took center stage at DSU Spring 2025. As one of four breakout sessions at Direct Selling University Spring 2025, the AI Workshop, hosted by DSU Founder and CEO Stuart Johnson, remained a highlight, blending corporate and third-party perspectives on AI’s practical applications. Featured speakers included Peter Griscom (Mannatech), Deb Bursley […]

Over the last decade, we have seen a shift in the corporate leadership in direct selling. For decades, direct selling companies were being owned and managed by proven leaders with relevant experience in and understanding of our channel. However, the management in direct selling has shifted significantly over the last 8-10 years.