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Feature Articles
Feature Articles are shorter length features on topics trending in the channel. Harder hitting and heavily researched, these articles tackle important issues and trends.

Feature Articles
BY DSN Staff Writer
May 11, 2025
May is Asian Pacific Heritage Month, and in honor of this occasion, Direct Selling News is taking a thorough look at this potentially game-changing demographic. The percentage of the global direct selling salesforce that identifies as Asian or Asian American is growing.

Feature Articles
BY David Lee
May 06, 2025
Over the last 20 years, Ørjan and Hilde Sæle have turned Zinzino from a small, Scandinavian coffee startup into an international life science pioneer of test-based, personalized nutrition. What began as a response to past frustrations has grown into a mission to redefine health focused on prevention and precision, positioning the Norwegian husband-and-wife team as global leaders who don’t just see the future—they build it.

Feature Articles
BY DAVID LEE
May 05, 2025
John Addison has certainly walked that path throughout his illustrious career. That’s why he is being honored with this year’s prestigious Lifetime Achievement Award

Feature Articles
BY DAVID LEE
May 02, 2025
Direct Selling University’s (DSU) Spring 2025 EVENT was an electrifying blend of innovation, inspiration and industry connection, welcoming hundreds of leaders from across the channel to explore cutting-edge trends and unify in a mission to improve the industry for all.

Feature Articles
BY David Lee
April 24, 2025
The impact of artificial intelligence took center stage at DSU Spring 2025. As one of four breakout sessions at Direct Selling University Spring 2025, the AI Workshop, hosted by DSU Founder and CEO Stuart Johnson, remained a highlight, blending corporate and third-party perspectives on AI’s practical applications. Featured speakers included Peter Griscom (Mannatech), Deb Bursley […]

Feature Articles
BY Gordon Hester
April 10, 2025
Over the last decade, we have seen a shift in the corporate leadership in direct selling. For decades, direct selling companies were being owned and managed by proven leaders with relevant experience in and understanding of our channel. However, the management in direct selling has shifted significantly over the last 8-10 years.
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