At DSN's Marketing Mastery Deep Dive—held February 25 in Lehi, Utah—we addressed the marketing realities facing direct selling companies today. Hosted by DSN Founder & CEO Stuart Johnson and emceed by CMO and Speaker Kathleen Ross, this event brought together candid executive perspectives, practical education and real-word case studies from leaders successfully navigating the same complex marketing landscape you face every day.

Last fall, I examined the structural rise of services within direct selling and outlined why recurring value, ownership alignment and scalable platforms were reshaping the channel. The 2025 Services Companies Quick Poll results now show that those structural forces have intensified. The scale is larger. The equity participation is deeper. The demographic reach is broader. The technological investment is more advanced.

Seasons are normal. Wisdom in the season is optional. That distinction matters. Because without perspective, valleys feel like failure. With perspective, they become preparation.

Our current cover story A World in Motion takes an in-depth look at the current state of direct selling across the globe. We utilized the latest World Federation of Direct Selling’s Global Statistical Data Report as well as insights provided from Direct Selling Associations around the world. We are incredibly grateful for the candor and thoughtfulness of the responses we received. While we couldn’t include the totality of their insights in the article, we wanted to make sure we provided access to this valuable information to our readers. So, we’ve shared their full comments as an online exclusive.

While most direct selling and social commerce companies are privately held, the principals behind Social Commerce Partners Acquisition Corp. are looking to help a high-quality, high-performing company within this arena to access the public markets.

Hosted by DSN Founder and CEO Stuart Johnson, the session focused on real-world application rather than theory—what leaders are already building, testing and learning as AI becomes embedded in daily operations.