PM We Care, the charitable foundation of leading global direct selling company PM-International, stands as a testament to the company’s commitment to giving back and making a meaningful impact in communities worldwide. At the heart of its mission is this strong belief: children are the key to a brighter future.

A true community isn’t just a group of people. It’s a deeper connection. That’s what creates culture—where people can unite around shared ideas, behaviors, beliefs, goals and vision. And when they deeply align with a culture, they can’t help but share it with others.

As network marketing companies aspire to broaden their reach into the vibrant and diverse markets found in LATAM and the US Hispanic demographic, several pivotal factors must be considered to maximize the chances of success. In this article, we explore the most critical priorities, while also providing insights into the considerable growth potential and current landscape of direct selling within these regions.

It is critical to appreciate the individuality of each LATAM market, but there is also a connective tissue within these cultures, from food and dance to familial and religious values, that transcends countries and continents.

To say this is a dynamic, exciting and pivotal time for direct selling is an understatement. The landscape has shifted more in the last three or four years than in the previous couple of decades. And it’s bringing us new challenges and new opportunities—how we evolve, adapt and react to those opportunities and challenges will determine our relevancy for years to come.

Managing change is always a vital task for any business that seeks to be competitive in the marketplace. Each year we are reminded that managing change is critical to success. Business leaders must understand that growth and profitability are the only path to stability. In this article, I will address two key questions.

What has created a climate of decline for many direct selling companies?

How can these companies get back to growth and profitability?