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Feature Articles are shorter length features on topics trending in the channel. Harder hitting and heavily researched, these articles tackle important issues and trends.
Nu Skin: A Force for Good A quick glance at the numbers paints an impressive picture of Nu Skin and their dedication to being a force for good for children and the world in which they live. But it’s in the work and, at times, the herculean effort behind each of those statistics where Nu […]
These past months have provided us with time—some might argue too much time—to consider who we are: our history, the legacies we’ve carried forward, and how we are poised to drive ahead. Across the decades, we have called direct selling different things. At times we have referred to direct selling as an “industry.” More recently, […]
How to gather the right e-commerce customer information and make it work for you We live in a data hungry world. And it’s getting hungrier. According to a 2019 Deloitte report, the volume of data that companies are collecting about their customers is expected to reach 175 zettabytes by 2025. That’s a lot of content. For scale: It […]
Now is the time to find ways to simplify your own steps to success. Great stories and great messaging matter. Truly compelling messaging is told in a way that people understand. Appealing and compelling—yet simple. The challenge is that making a story simple is really hard. If you ever see a product or brand represented very simply, know that hours […]