We are entering a new era of digital commerce defined by three phases: being found by AI; selling through AI; and ultimately thinking with AI. Over the next 36 months, these phases will fundamentally reshape how brands compete for attention and build customer loyalty.

Social commerce is a new term for a new era. But it is also a powerful signal to the outside world that the way people shop has permanently changed, and direct selling is uniquely positioned to lead—not follow—in this transformation.

Direct Selling University’s (DSU) Fall 2025 event was an electrifying blend of innovation, inspiration and industry connection, welcoming hundreds of leaders from across the channel to explore cutting-edge trends and come together to chart the future of the industry.

Services have become the most consistent source of growth and stability in direct selling, outpacing nearly every other category and now representing more than $30 billion in annual US revenue. This isn’t happening in a vacuum. More than 70 percent of the US economy is services based, and the direct selling channel now mirrors that transformation—60 percent of the channel’s total volume now comes from services rather than products.

The Predictive AI approach relies on identifying non-trivial relationships between data points, utilizing advanced statistical tools. It detects patterns beyond human intelligence. As a result, it generates more accurate predictions with useful insights. The predictions are derived from relation, context and space.

Rob Sperry’s new book and podcast—produced in partnership with DSN—gives leading direct selling companies a powerful platform to share their stories and a modern blueprint for direct selling success. Listen to this story starting at 26:30 on the new, revamped The DSN Podcast. Even when your day is packed, we make it easy to stay informed, engaged and […]