Today, as Plexus continues its global growth and influence in the wellness sector, Direct Selling News honors Tarl Robinson with this year’s Bravo Leadership Award, recognizing the vision, perseverance and people-first leadership that have defined his journey.

It was clear to us that the first Bravo Empowerment Award should be given to a company and leadership team that has baked personal development into every facet of their business from Day One. And we are thrilled to celebrate the team at Neora with our inaugural Bravo Empowerment Award.

Direct Selling News is pleased to honor Greenway Global with the Bravo Impact Award, recognizing companies that take a holistic, measured approach to growth, innovation and operational excellence.

Korean beauty is steeped in ritual—practices that have been passed from one generation to the next, rooted in the healing power of nature. Balance, care and prevention are all principles of this ancient way of caring for oneself and others. South Korean beauty and wellness luminary RIMAN has grounded its product collection in these long-preserved traditions, leveraging the power of Centella asiatica, otherwise known as cica, tiger grass or by its Korean name, “byoungpool,” to nourish the skin.

With 2026 firmly underway, Direct-to-Consumer (D2C) retail is poised to further reinforce its place as a driving force in the retail landscape. While artificial intelligence (AI) and automation dominate operational efficiency, the real differentiators are profoundly human: authentic interaction, trust-driven decision making and flexible entrepreneurship. These trends are not just shaping D2C; they signal where retail is heading as a whole.

The US direct selling industry is a $40‑billion economic engine, empowering over 13 million Americans—75 percent of whom are women—to earn supplemental and full-time income that helps pay for groceries, utilities, childcare and other everyday essentials. Yet despite this industry’s scale, transparency and decades‑long commitment to consumer protection, the Federal Trade Commission continues to treat direct selling as an adversary rather than a partner.