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Feature Articles
Feature Articles are shorter length features on topics trending in the channel. Harder hitting and heavily researched, these articles tackle important issues and trends.
To gain a comprehensive understanding of the perceptions surrounding direct selling, the Direct Sales Generational Engagement Study was conducted by Bridgehead Collective and carried out by The Center for Generational Kinetics, led by President Jason Dorsey. In this series, we will be digging deeper into each of the survey categories, starting right now with Perception of Industry and Channel.
Many direct selling leaders have begun to consider integrating or launching an enhanced affiliate model as part of or in addition to their existing brands. In fact, in a recent Direct Selling News survey of 45 direct selling companies, more than two-thirds of participants (67 percent) said they were at least considering how they could adapt and incorporate an enhanced affiliate model into their existing structure.
The recipient of the 2023 Bravo Global Good Award, which recognizes companies that take a proactive approach to environmental, philanthropic and social responsibility issues, Arbonne has become known in the direct selling industry for its passionate commitment to empowerment, transparency and sustainability.
The Bravo Excellence Award is a new award this year, designed as a way to recognize executives with a long history of leadership, excellence and integrity. We couldn’t think of anyone more fitting to honor than John Parker.
“At the FASTer Way to Fat Loss, we say that innovation and change are the only constant,” shared Amanda Tress, Founder and CEO. We celebrate Tress and the company she founded, as the first recipient of DSN’s inaugural Bravo Innovator Award. This new award honors the direct selling companies that embrace and deploy the emerging technologies and future-focused strategies that propel the channel forward.
LimeLife by Alcone recently received the Bravo Impact Award which honors the achievements of companies that take a holistic, measured and incremental approach to growth, innovation and operational integrity and excellence. Their story clearly embodies these values.
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