In 2013 PartyLite will celebrate its 40th birthday as a direct selling company. That’s a pretty remarkable accomplishment!

The losses from the devastating hurricane that swept up the East Coast in late October are so high and the damage so extensive that estimates are still a long way from final. About 8.5 million people in 10 states lost power (some reports say 21 states were affected). At the time of this writing, many are still facing the winter days without any heat, electricity or running water.

Driven by a Dream
Two years ago, 14-year-old Isabella “Bella” Weems told her parents she wanted a car for her 16th birthday. Her parents made a deal with her. If she wanted to create a business and earn the money, they would match her investment.

The mission is the magic.
Mission is what inspired the creation of unique direct seller TriVita, and mission is what led it to welcome the newest member of its family, the mission-driven Amazon Herb Co. The combined company now can reach even more people with its message of wellness and sustainability as well as the opportunity they create.

There’s a reason that “soccer moms” get so much attention, and soccer moms Gabrielle DeSantis-Cummings and Monica Hillman are prime examples. The two women met on the soccer field when their daughters, in kindergarten at the time, ended up on the same team.

Today, more than ever, entrepreneurs are discovering direct selling. Hard-working people are attracted to the opportunity to start a business, set goals and pursue a better quality of life. As a result, the direct selling industry is growing, with more than 15 million distributors and nearly $30 billion in sales in the United States.