San Francisco-based startup Trumaker is entering the custom clothing market in the narrowing space between direct sales and e-commerce.

Someone once told me that “one good analogy is worth three hours of discussion,” and I believe it. When I get the opportunity to mentor younger executives, I often use analogies to describe the fundamentals of our industry.

In this month’s Executive Connection, Direct Selling News Publisher and Editor in Chief John Fleming speaks with Richard Wright, President and CEO of AdvoCare, about leadership, building brand awareness and helping others live a better life.

Whether you call them millennials, Generation Y, or even Generation Next, every direct selling company wants to attract them—those 80 million young people born between 1980 and 2000. Vemma—a company that’s still a kid itself—has been so successful recruiting them that they have transformed the company.

Cindy Monroe has a simple leadership philosophy: surround herself with a great team. It’s a philosophy that has served her well as founder and CEO over the last few years as her company, Thirty-One Gifts, has experienced incredible growth.

How the traditional retail world’s paradigm shift from multi-channel to omni-channel will impact direct sales forever