As online social connections multiply, traditional retailers are seeking out new ways to tap into the potential of word-of-mouth marketing.

NuCerity International hit the sweet spot for a direct selling startup when innovation gained traction, in part because industry experience didn’t slam on the brakes.

It has been slightly over two years since I retired after 40 years with the Direct Selling Association (DSA), first as a staff attorney and lobbyist and eventually as President and CEO.

If you’ve ever heard Amway Chairman Steve Van Andel or President Doug DeVos speak, you know they believe wholeheartedly in the power of entrepreneurism to make the world a better place.

Ross Creber, direct selling warrior and servant leader for over 30 years, recently announced his plans to retire as the President and Secretary of the Direct Sellers Association of Canada.

In this month’s Executive Connection, Direct Selling News Publisher and Editor in Chief John Fleming speaks with John Addison, Chairman of Primerica Distribution, Co-CEO and Director, about leadership, dominating the financial services industry and living every day to the fullest.