Consultants to pay one enrollment fee and access all three Stella & Dot brands.
Last October Jessica Herrin, Founder and CEO of Stella & Dot Family of Brands jumped on Facebook to announce their 2020 Social Retail initiative. “Social retail is our innovative go to market strategy where we are bringing together our family of brands into one powerful platform that allows an individual to sign up and essentially have their own shop where they can share all or just the brands they are passionate about,” said Herrin.
Currently, Stella & Dot has three brands in which consultants can sell: Stella & Dot, which is focused on fashion accessories and apparel, Keep Collective, meaning-based accessories, and EVER, their clinical skincare line.
“Social retail is our innovative go to market strategy where we are bringing together our family of brands into one powerful platform.” –Jessica Herrin, CEO & Founder, Stella & Dot
The Power of Choice
Herrin mentioned that in today’s consumer landscape people want the power of choice, and now Stella & Dot consultants can customize their business to their authentic love, and work it their way. “In a lot of social selling companies, ours included before this innovation, you had to sign up with one brand,” she said. “And then if you wanted to sell a different category you had to pay another enrollment fee where you would receive another box of stuff, versus just easily being able to share what you love.” Now consultants will be able to sell all three brands with no extra fees.
“Do you love fashion? Enroll with Stella & Dot,” Herrin told viewers. “Do you love meaning-based accessories? Keep Collective is for you. Do you love clinical skincare? Then EVER, our best of beauty winning brand is exactly where you want to go enroll. Pick the product where you have the most passion.
Enhanced Mobile App
Herrin also mentioned they are about to launch an enhancement to their mobile app that will allow consultants to drag and drop items into a shoppable inspiration board that they can then text to customers. “You could have a personalized suggestion like, Hey this is the skincare regimen that I feel would be right for your skin type or here’s a personalized item that tells your story from Keep Collective,” said Herrin of the new app features.
“My dream, my mission, my quest is to help get more financially fierce business owners out there, more women with their own side gig and working on their own terms.”