Steadfast and Stellar Growth
FOR PM-INTERNATIONAL, 2023 was a year to remember. The company not only celebrated its 30th anniversary but announced its biggest financial milestone to date: reaching $3 billion in annual sales. DSN is thrilled to add to the celebration by honoring PM-International with the Bravo International Growth Award, which recognizes direct selling companies outside of the United States that achieve significant financial growth that year.
Founder and Chief Executive Officer Rolf Sorg and his leadership team announced the $3 billion milestone in February of this year, equally proud to mark this moment as they were to celebrate three decades of solid, consistent growth.
Three Decades of Growth
“This revenue milestone is the result of 30 years of consecutive growth and careful financial planning,” Rolf shared. “We focused on our core competencies and a commitment to premium quality and strategic expansion planning, resulting in solid growth and the digitalization of our sales tools. We’ve stayed true to our values as a family business and focused on our long-term vision of market leadership in the development and distribution of high-quality products for health, fitness and beauty. We’re proud to offer our partners a fresh perspective; act as their reliable business partner; and keep evolving with them through economically challenging times.”
Originally a cosmetics business, PM-International quickly evolved into a health and wellness company following its debut in 1993 with the launch of the FitLine brand of weight management products. Today, the company’s portfolio includes health and wellness products that address nutrition, anti-aging and fitness, shared by a field of hundreds of thousands of distribution partners around the globe.
Its FitLine brand continues to inspire new applications for the company’s exclusive NTC® or Nutrient Transport Concept. This method brings nutrients where they are needed, when they are needed—to the cellular level, from inside and out. Rolf and his team have prioritized continuous investment into the research and development of this concept, constantly improving the existing FitLine brand and releasing new FitLine products.
Three Decades of Leadership
Solid, stable growth has been a hallmark of PM-International and one Rolf and his team strive to maintain through strategy and steady leadership. Over its history, the company has sold 900 million products in 71 countries; filed for 70 patents for its products and applications; and supports a growing global customer base. While he’s incredibly proud of PM-International’s past, Rolf is excited about what’s next for the organization—especially a new, multi-faceted goal that’s already inspiring his leaders.
“Now we are focusing strongly on building further sustainable growth,” he shared. “Our next goal is already set, and we refer to it as ‘Go Five.’ By 2027, we are focusing on achieving $5 billion in sales and climbing to #5 on the DSN Global 100 List.”
A Promising Future
This goal is grounded in a vision that includes opening new markets, like its most recent additions in Bulgaria and Belgium, as well as continued investment in technology, research and the company’s global partners. As PM-International continues to take its products around the globe, Rolf and his team hope to impact not only their own company but the direct selling industry at large, making entrepreneurship accessible and appealing to people in the US and beyond. He believes direct selling allows people to build businesses with both freedom and fun—and with limitless opportunities, exactly as he did as a student many years ago.
“This business model was a perfect fit for my approach to things, which I still stand by today, namely: the more productive a person is, the more they should earn,” Rolf explained. “PM-International is a unique opportunity for people to make a free-will decision for self-employment with no risk; freedom to choose your work time; and the ability to have a lot of fun creating instant extra income. We offer long-term development opportunities, fun at work and a supportive environment. The positive mindset of our distribution partners and the promotion of togetherness is certainly a unique thing and makes our PM family something very special.”
Three decades of growth and opportunity serve as a solid foundation for the next chapter at PM-International. Rolf’s commitment to his long-term vision has taken the company this far and inspires his team to work towards impressive new milestones. Congratulations to Rolf and all the leaders at PM- International for this well-deserved honor.
From the June 2024 issue of Direct Selling News magazine.
