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Cover Stories take a deep dive into the month’s top trends or topics. These long-form articles can cover companies, issues or newsmakers in the direct selling channel.
Today, products and the customers who buy them are taking center stage. It’s a shift that has placed the spotlight on up-and-coming ingredients and taken the emphasis once reserved for recruitment and placed it squarely on customer favorites and product trends.
In many ways, 2020 was an uninvited guest who overstayed their welcome into 2021. Three previous fiscal quarters of widespread lockdowns and hiding from COVID gave way to a year of adaptation for the global direct selling industry. Direct sellers across the globe emerged into the sunlight to face ever-changing, mid-pandemic operational environments and in some markets, post-pandemic business climates that brought fairly large swings in sales performance—some for the better and some for the worse.
Direct Selling News comprised a list of direct selling startup successes—statistical outliers of sorts who have seemingly beat the odds. Some of direct selling’s fastest growing startups, they are all five years old or less and have surpassed the $1 million mark in monthly sales.
The names say it all. Walt Disney. Henry Ford. James Cash Penney. Iconic Founders and CEOs who came to personify the brands they led in the minds and hearts of their employees and the world. This phenomenon is perhaps even more prevalent in direct selling, where there is a long and storied tradition of charismatic leaders who have become synonymous with the companies they helm.