Monday / July 4. 2022
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Monday / July 4. 2022
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read / Cover Stories

Cover Stories take a deep dive into the month’s top trends or topics. These long-form articles can cover companies, issues or newsmakers in the direct selling channel.

The Rise of Virtual Events
Cover Stories
BY Sarah Paulk July 06, 2020
The Rise of Virtual Events
Like most people, direct selling executives are crossing out travel and large in-person gatherings from their calendars. For an industry known for its relational appeal, eliminating the face-to-face factor should be crushing. But instead, many executives are reporting that they feel more connected to their teams than ever before and are experiencing record engagement. “I’ve […]
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The Way Forward: This is a Time for Leadership
Cover Stories
BY R. Todd Eliason June 03, 2020
The Way Forward: This is a Time for Leadership
We are at a unique moment in time, one that will undoubtedly change the way we live and the way we do business in the future. Our way of life had hit a brick wall. In the span of a few days, hotels and retailers shuttered, airplanes were grounded, offices fell silent. Leaders scrambled to […]
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Four Direct Selling Companies Leading the Innovation Charge
Cover Stories
BY Courtney Roush May 04, 2020
Four Direct Selling Companies Leading the Innovation Charge
If necessity is the mother of all invention, we can expect a mother lode. The direct selling industry has never faced the likes of a crisis that we are all going through with COVID-19. Still, companies are rising to the occasion—sending employees home to work virtually, conducting meetings through video conferencing, holding distance events and […]
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Time for a Remodel
Cover Stories
BY Heather Martin February 03, 2020
Time for a Remodel
How and why you need to put your customers ahead of your opportunity. Do you want fries with that?” The classic upsell line. It works at McDonald’s because customers are already buying food, so the odds that they’ll want a little bit more food are good. But when direct selling customers hear “Would you like […]
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Time for a Remodel
Cover Stories
BY Heather Martin February 03, 2020
Time for a Remodel
How and why you need to put your customers ahead of your opportunity. Do you want fries with that?” The classic upsell line. It works at McDonald’s because customers are already buying food, so the odds that they’ll want a little bit more food are good. But when direct selling customers hear “Would you like […]
Read More
Empowering the Leaders of Tomorrow
Cover Stories
BY Sarah Paulk January 03, 2020
Empowering the Leaders of Tomorrow
A celebration of the powerful female founders who inspire, support and create accessible entrepreneurial paths. Ready or not, the direct selling industry is changing. Pushy sales tactics, promotions and sales pitches are out. What customers want and expect from brands is an organic feel to all of their interactions and an Instagram-worthy customer experience. Word-of-mouth […]
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