read / Cover Stories
Cover Stories take a deep dive into the month’s top trends or topics. These long-form articles can cover companies, issues or newsmakers in the direct selling channel.
Taking a Stand. Making an Impact. Corporate Social Responsibility is an expectation, the price of entry to succeed and remain relevant in business. We are what we say; what we do; how we do it; and what we choose not to do. Our products, the programs we initiate, the technological and social advancements we usher forth—they all matter. They comprise […]
Many of these young game changers grew up within the industry, either as distributors or as children of industry legends, and so carry the advantage of history as well. As a result, they are well‑versed on the value of compensation plans and distributor engagement, but also know how to leverage and embrace social media and digital footprints.
An Historic Opportunity for Direct Selling: How direct selling can build on and improve its appeal to women. “Mom, c’mere! I made you something!” yells five-year-old Zeke Purkey. “WHAT did you make me?” asks his mother, Amanda Purkey, who is FaceTiming with a reporter while she walks to the kitchen to see what Zeke has created. […]
With an industry-wide shift toward customer acquisition, partnering with distributors is more vital than ever before. There’s a marketing adage that states, Your brand is not who you say it is. It’s who they say it is. That mantra is well-worn because it’s true. The message and brand association is always in the hands of consumers, and in the case of direct selling, the distributors.
Crazy, tumultuous, unpredictable, challenging and in some cases accelerating—all these describe 2020. For the global direct selling industry, it was a year of phases unfolding differently in regions and countries around the world, depending upon a number of factors associated with the severity of COVID, governmental response to it, market readiness and the infrastructure capability of the global supply chain.