DSN looks ahead laser focused on the global channel and the executives who lead it.
We look forward to our next 20 years and beyond by taking a more global approach to our coverage and to the companies we proudly serve.
Direct Selling News (DSN) has been the leading journalistic resource for the direct selling channel for 20 years. We proudly provide valuable insights, education, stories, recognition and more as FREE resources to drive greater organizational success and edify the channel and its participants.
- Over 200 issues of DSN, offering a wealth of knowledge, insights and global industry updates.
- Since October 2020, six Direct Selling University (DSU) educational events and six workshops, resulting in an impressive 70+ hours of content.
- The Direct Approach podcast has garnered over 28,000 unique downloads across almost 70 episodes and counting. This podcast provides a platform for thought-provoking discussions; real-world expertise; and industry insights, ensuring our audience stays informed and inspired.
Our two-decade legacy, extensive content library, educational events, recognition programs, podcasts and access to cutting-edge trends are all designed to propel direct selling organizations toward greater success.
But we have never been a brand that rests on its laurels—we look forward to our next 20 years and beyond by taking a more global approach to our coverage and to the companies we proudly serve. Our new international focus has sparked many exciting ideas and opportunities, including the first-ever DSU event taking place in the United Kingdom in June of 2024.
We do a phenomenal job of identifying, informing and educating on trends in the domestic market, and I look forward to bringing that same kind of thought leadership to the industry outside of the US.Stuart Johnson, / Founder & CEO, DSN
Founder and CEO Stuart Johnson explained why this move is so important to the DSN brand. “Direct selling is truly a global opportunity—for companies and for the field. It’s important that our coverage reflects that. So, to that end, we continue to grow our relationships with companies outside of the United States. We also want to provide a truly global perspective on what’s happening in the channel to US-based companies. I think we do a phenomenal job of identifying, informing and educating on trends in the domestic market, and I look forward to bringing that same kind of thought leadership to the industry outside of the US. An international DSU event is the first logical step in that evolution.”
You’ll also see more international stories in the pages of DSN and online. Publisher Patricia White shared her thoughts on the brand’s more comprehensive approach. “In 2024 and beyond, you’ll see more spotlights on companies based outside the US; more coverage on issues facing those companies; and practical advice for US companies looking to expand their brands globally.”
It’s a key evolution for the brand that has re-energized the DSN team. As Chief Brand Officer Shelley Rojas said, “There is so much energy and excitement at DSN as we celebrate this important milestone. We have continued to evolve as the channel has by embracing new technologies and platforms to expand not only our coverage but how we deliver our journalism. Our podcasts and educational events along with recognition and research have helped us understand the channel better and also increased our ability to bring information to our audience faster. We’re looking to add more digital-only and digital-first content to increase our speed, responsiveness and flexibility.”
Another bold step in DSN’s evolution is the recently introduced Direct Selling SHIFT podcast with Blake Mallen. This is the first time the brand has specifically produced content developed for distributors. “Bringing content for the field under the larger DSN umbrella signifies a huge opportunity to broaden not only our audience but our knowledge base,” explained Johnson. This is just the first of many planned initiatives for the field in the brand’s future.
While it’s important to acknowledge all that DSN has accomplished in the past two decades, we remain most excited about how we can best serve the channel for the next 20 years and beyond. And we thank each of you for your partnership, vision and dedication to the channel—we could not cover and serve the direct selling community without your support, enthusiasm and candor.
From the January/February 2024 issue of Direct Selling News magazine.