2021 was a landmark year for direct selling on many fronts. This post is the second in a series of articles looking back on 2021 and looking ahead to 2022.
Stuart Johnson, Founder and CEO of Direct Selling News, shares a brief overview of some of the trends that shaped 2021 and will continue to influence the channel in the months and years to come.
More than 30 speakers shared tangible action plans for how the industry’s leaders can continue to grow and adapt in the face of this year’s enduring challenges.
While the vast majority of direct selling companies are privately-held, family-run entities, the principals behind Direct Selling Acquisition Corp. (NYSE: DSAQ.U) or (“DSAC”) are looking to shake up that traditional model by providing a high-quality, high-performing direct selling company with the opportunity to access the public markets.
The Direct Selling Index (DSCI) fell 8.4 percent in August, the second consecutive noticeable decline and the index’s weakest monthly performance since March 1, 2020. The Dow Jones Industrial Average (DJIA), by contrast, rose over the last two months, increasing 1.9 percent in August and 1.3 percent in July.
The appointment of Rojas ensures DSN will continue to bring direct selling executives the news, insights and stories they need on the platforms they use most, providing an expanded, robust digital and multi-media component to the brand’s coverage.
Some of the industry’s most powerful and esteemed leaders came together to share their proven business strategies and cast vision for the future of the channel.
Here at Direct Selling News, we are celebrating our 200th issue. That means that for the last 17 years, we have been researching, reporting and curating important industry news and trends. To that end, we’ve profiled hundreds of executives and companies; compiled thousands of statistics; and chronicled countless trends, regulatory concerns and technical innovations. We’ve […]
November represented a strong period for direct selling stocks as a whole, as reflected in the Transformation Capital Direct Selling Index (TDSI), which rose an additional 20% over the course of the month. Direct selling stocks continue to outperform, driven by exceptional third quarter financial results related to uncommon strength in both domestic and European […]
Transformation Capital reported that October was a relatively strong month for direct selling for most of the period until market-related weakness drove the stocks lower over the last week. According to the investment banking and business development firm, the Transformation Capital Direct Selling Index (TDSI) decreased slightly (-3.4%), as compared to a decline of -4.6% […]
Transformation Capital reported that September represented a generally volatile period for the markets as a whole. According to the investment banking and business development firm, members of its direct selling tracking set were not immune to the action within the broader indices. Generally speaking, the larger capitalization stocks were flat, to slightly down during the month, […]
Standing up to Customer Expectations, Regulatory Scrutiny and Sustainability Goals History circles back on itself. The commonplace gets modified over time with newer methodologies, but transformation—even in the world of direct selling—meanders through trial and error and sometimes re-emerges closer to the beginning than we expected. Door-to-door sellers of the late 1800s introduced innovative, useful […]