Honoring the Channel’s Innovators, Achievers & Visionaries
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Direct selling is—in many ways—an industry in flux.
As the preferences of both customers and distributors evolve, the channel consistently reimagines what it means to be a direct seller. Revenue at many companies remained flat or declined, but several notable companies reported remarkable gains.
And companies across the industry continued to embrace and incorporate new practices and technologies to attract people to the channel and to inspire current participants to expand their vision and deepen their engagement.
Against this backdrop of change and challenge, Direct Selling News held its 17th Global Celebration event on Tuesday, April 14, 2026 in Dallas, Texas to recognize and celebrate the very best of direct selling. The night was hosted by DSN Publisher Patricia White with special appearances by DSN Founder and CEO Stuart Johnson and Direct Approach podcast host Wayne Moorehead.
Hundreds of people representing dozens of companies around the world attended in person as awards and honors were revealed in several categories, including a Lifetime Achievement Award, over a dozen Bravo Awards and the unveiling of the DSN Global 100 List.
The Bravo Awards
Each year the Bravo Awards recognize companies for outstanding achievement and excellence in areas of leadership and the highest percentage of revenue growth. Specialty awards are also given to individuals and companies for their achievements and service. Expanded coverage and in-depth looks at each Bravo Award recipient begins on page 61.
The event began with the debut of a new category. The Bravo Empowerment Award recognizes companies that take a proactive approach to teaching, inspiring and investing in people through the power of personal development. The first winner of this award was Neora. Their mission of “making people better” isn’t just a feel-good tagline; it’s woven throughout their onboarding, operations and decision making. They leverage the power of The Slight Edge, a bestseller authored by Co-Founder and Co-CEO Jeff Olson and are also the driving force behind Live Happy, a website and podcast with a mission to inspire and empower people to make the world a happier and healthier place.
The Bravo Global Good Award recognizes companies that take a proactive approach to environmental, philanthropic and social responsibility issues. This year the honor went to Herbalife. Launching the Herbalife Family Foundation as an independent public charity in 1994, Herbalife’s legacy is firmly rooted in the belief that access to good nutrition affords people the opportunity to become the best versions of themselves. They also maintain long-standing community partnerships, including a decade-long collaboration with the American Red Cross.
Next, DSN honored three companies with the Bravo Impact Award, which recognizes the achievements of well-rounded companies that take a holistic, measured and incremental approach to growth, innovation and operational integrity.
The first award went to Bravenly Global. Since launching in 2020, the founders of Bravenly Global wanted to build a brand where people could pursue better health, create community and invest in personal and professional development. In 2025, that vision fueled major growth with Bravenly crossing the $100M mark in annual revenue and welcoming more than 100,000 new families as Customers or Brand Partners.
The second honoree was Greenway Global. After its first year of operation, the revenue of companies under this brand worldwide totaled $49M. By 2025, that figure had grown to $372M. The company unites five established brands under a single vision, creating a global community with a shared mission.
The final recipient was Zinzino. In 2025, the company achieved 80 percent year-over-year growth and an ambitious long-term vision to reach 100 million customers worldwide. Zinzino also makes an impact through its Glocal Aid initiative, which provided full scholarships to more than 1,500 children.
Two Bravo Innovator Awards were announced. This award recognizes direct selling companies that embrace and deploy emerging technologies and future-focused strategies that propel the channel forward.
The first was presented to EllieMD. Their mission is to help individuals take a proactive role in their health through personalized care, education and community support. By combining telehealth technology with physician-guided therapies and a community-based model, EllieMD has created a platform designed to support whole-person health.
The second winner was RIMAN. This Korean powerhouse is committed to continuing to transform scientific discoveries into products that deliver meaningful benefits. The brand has demonstrated deep care for the earth and its powerful ingredients, as well as a steadfast pursuit of innovation and technology that aligns with its commitment to sustainability.
The Bravo Supplier Award is bestowed upon organizations that demonstrate exceptional innovation, expertise and unwavering dedication to the continuous advancement of the channel. This year’s recipient was InfoTrax. Nearly five decades into its journey, InfoTrax has become one of the most trusted names in commissions technology. As direct selling has become increasingly digital, InfoTrax has ensured its technology integrates seamlessly with the tools companies already rely on.
Two domestic Bravo Growth Awards were announced, one to a product-based company and one to a service-based company. This award celebrates direct selling companies with the highest year-over-year revenue growth on the Global 100 List.
This year’s domestic product Growth Award was given to MAKE Wellness. Launched in October 2024 by a group of well-known and proven direct selling executives, MAKE Wellness has captured the attention of health and wellness entrepreneurs and customers. Within five days of launch, they had sold $7.2M of product and achieved revenue of $104M in its first full year in business.
Realty of America won in the service-based category. In July 2023, Eddie Garcia envisioned a virtual, national brokerage with a revenue-sharing model that could redefine the real estate experience. This new company opened in September 2024, launching in 23 markets. Since then, the team has achieved more in its short history than most brokerages will ever see. In 2025, the company reported nearly $4B in transaction volume and more than $4.5M paid out in revenue share.
The Bravo International Growth Award winner was no stranger to the Global Celebration stage. Luxembourg-based PM-International won the award for the sixth consecutive year. In 2025, they reached one billion products sold and surpassed $4B in annual retail sales—topping their own record from the year before.
DSN also gave out three Bravo Awards recognizing individuals for their contributions to the direct selling industry.
The Bravo Excellence Award is reserved for executives with a long history of leadership, excellence and integrity. The award was given to ACN’s Dave Merriman. For over 30 years, his diligence has been and remains invaluable as he oversees compliance training and processes while taking the lead on government and industry relations through his position on the DSA Executive Committee and Board. His work ethic, passion for the industry, knowledge and integrity define who he is as a person.
The Bravo Leadership Award is reserved for Founders and CEOs and recognizes outstanding achievement and exceptional leadership. DSN bestowed this honor on two well-deserving industry icons.
The first recipient, Armand Puyolt of Vida Divina is a testament to resilience, reinvention and an unwavering belief in the direct selling channel. Over the course of his career, he has built—and rebuilt—navigating industry disruption, regulatory shifts and personal adversity. But Armand’s leadership extends beyond his own organization. He has been a consistent advocate for the industry itself—focused not just on building a company, but on strengthening the channel.
Tarl Robinson received the second Bravo Leadership Award. From an early age, Tarl saw how direct selling could transform lives, and that belief carried through every stage of his career—from building in the field himself to stepping into executive leadership and helping shape Plexus, one of the most recognized wellness companies in the world. Tarl excels not just at building a business but at building people—creating an environment where individuals can grow into more than they thought possible.
The Global 100 List—Times Two
One of the most eagerly anticipated announcements each year at the Global Celebration is the unveiling of the Global 100 List. This list reports the top direct selling companies in the world for 2025.
The Global 100 offers a unique perspective on the global impact of the industry by acknowledging companies’ revenue achievements. Recognition for each of these companies is the culmination of months of research and the cooperation of many individuals around the world.
This year, DSN separated the Global 100 into two lists: product-focused companies and service-focused companies. These lists represent both private and public companies with more than $100M in annual revenue for the 2025 year. This year’s lists are comprised of 59 companies (43 product and 16 service) with combined revenue of nearly $63B. Coverage of both lists begins on page 128.
Lifetime Achievement Award
The DSN Lifetime Achievement Award is reserved for those whose profound contributions have left an enduring legacy on the channel. And few have shaped this space quite like Graeme Clegg.
For more than four decades, Graeme has helped people live better, healthier lives.
Under his leadership, New Image has expanded across more than 20 countries, reaching millions of customers and establishing itself as a leader in the wellness space.
But Graeme’s influence extends far beyond one company. His work with global industry organizations and his commitment to ethical growth have helped shape the channel for future generations.
The Oscars of Direct Selling
The DSN Global Celebration is the industry awards event of the year—a night designed to celebrate, inspire and motivate! Congratulations to the winners and a sincere thank you to all our Supporter Companies and Supplier Sponsors for helping DSN provide this night of celebration, recognition and camaraderie.
From the May/June 2026 issue of Direct Selling News magazine.
