Korean beauty is steeped in ritual—practices that have been passed from one generation to the next, rooted in the healing power of nature. Balance, care and prevention are all principles of this ancient way of caring for oneself and others. South Korean beauty and wellness luminary RIMAN has grounded its product collection in these long-preserved traditions, leveraging the power of Centella asiatica, otherwise known as cica, tiger grass or by its Korean name, “byoungpool,” to nourish the skin.
Direct Selling News held its 17th Global Celebration event on Tuesday, April 14, 2026 in Dallas, Texas to recognize and celebrate the very best of direct selling. The night was hosted by DSN Publisher Patricia White with special appearances by DSN Founder and CEO Stuart Johnson and Direct Approach podcast host Wayne Moorehead.
K-beauty skincare and wellness company RIMAN welcomed approximately 2,000 guests from its seven Asia-Pacific markets to its 2026 RIMAN Convention Macau.
ASK Company, the parent company of RIMAN, announced a sponsored research collaboration with Mitragotri Laboratory at the Harvard John A. Paulson School of Engineering and Applied Sciences.
K-beauty skincare and wellness company RIMAN welcomed more than 3,500 distributors and guests for a three-day event in Long Beach, California. The company described the event’s strong turnout and enthusiasm as a clear demonstration of its accelerating momentum in the North American market.
RIMAN was honored with the iF Design Award 2026 in the Packaging Design category for its ICD Dermatology Line. The winning product line features boosters, serums and creams and is packaged in a way that reimagines RIMAN’s signature ingredient, Giant BYoungPool, through minimalist design.
The results of our 2025 year-over-year Quick Poll don’t just describe the market—they surface the companies building real momentum within it. Those results tell a powerful story. The market is competitive, selective and increasingly unforgiving—but, more importantly, also full of opportunity for companies designed to win.
Though RIMAN has only been in business since 2018, the company’s roots run deep–both within the conceptualization of South Korean historic, traditional skincare practices and the country’s dynamic direct selling landscape. Founder and Chairman Joong Hyun Ahn began his career more than 30 years ago. Over those decades, he developed and refined a vision for a company that could not only bring positive change to the industry but stand apart as an unparalleled opportunity.
RIMAN continues to expand its global footprint across North America, Asia and Europe as it prepares for its official launch in Japan.
K-Beauty brand RIMAN officially launched in London. The company made its European debut with a RIMAN UK Grand Opening event at the Novotel London West, showcasing its brand philosophy, core product lines and strategic roadmap for Europe.
RIMAN has secured a 20-year Plant Variety Protection by the United States Department of Agriculture for its proprietary Centella asiatica variety, Giant BYoungPool.
May is Asian Pacific Heritage Month, and in honor of this occasion, Direct Selling News is taking a thorough look at this potentially game-changing demographic. The percentage of the global direct selling salesforce that identifies as Asian or Asian American is growing.