Happi, a publication covering the household and personal products industry, released its Top 50 Report. Since 1978, the list has created an annual ranking of the top brands in the beauty, household and personal care industries that are headquartered in the US. Results are based on revenue as reported or estimated based on each company’s mix of products.

The way I think about it now is simple: growth is not the problem—complexity is. If you can solve for complexity, growth tends to happen naturally. But when companies ignore complexity in pursuit of revenue, they often build a business that becomes more difficult to manage with each new market.

It was clear to us that the first Bravo Empowerment Award should be given to a company and leadership team that has baked personal development into every facet of their business from Day One. And we are thrilled to celebrate the team at Neora with our inaugural Bravo Empowerment Award.

Direct Selling News held its 17th Global Celebration event on Tuesday, April 14, 2026 in Dallas, Texas to recognize and celebrate the very best of direct selling. The night was hosted by DSN Publisher Patricia White with special appearances by DSN Founder and CEO Stuart Johnson and Direct Approach podcast host Wayne Moorehead.

When Amber Olson Rourke and her father, Jeff Olson, launched Neora in 2011, they set out to show the world how impactful direct selling could be. Since then, Neora has invited prospective Brand Partners to make the company their home; for new direct sellers to discover a simple, successful way to build a business; and for experienced direct selling leaders to make one “last run” at building a legacy.

At DSN's Marketing Mastery Deep Dive—held February 25 in Lehi, Utah—we addressed the marketing realities facing direct selling companies today. Hosted by DSN Founder & CEO Stuart Johnson and emceed by CMO and Speaker Kathleen Ross, this event brought together candid executive perspectives, practical education and real-word case studies from leaders successfully navigating the same complex marketing landscape you face every day.

The results of our 2025 year-over-year Quick Poll don’t just describe the market—they surface the companies building real momentum within it. Those results tell a powerful story. The market is competitive, selective and increasingly unforgiving—but, more importantly, also full of opportunity for companies designed to win.

Neora reflected on the milestones and achievements of 2025 and cast vision for 2026 as it continues efforts to modernize the direct sales model. This strategy included simplifying distributor systems and launching what it calls “category-defining products” to support distributor growth and consumer satisfaction.

Direct Selling News is excited to unveil its preliminary list of direct selling product companies who have experienced at least 20% year-over-year growth, demonstrating true momentum either domestically or globally.

Direct Selling University’s (DSU) Fall 2025 event was an electrifying blend of innovation, inspiration and industry connection, welcoming hundreds of leaders from across the channel to explore cutting-edge trends and come together to chart the future of the industry.

The past two years have been a season of resets. Bankruptcies, closures and pivots captured the headlines, but another equally important story has been consolidation. While the word can feel like a euphemism for weakness, the reality is more nuanced.

Neora announced its 14th year of continued momentum and record year-over-year sales growth. In August, a traditionally slower sales season, Neora reported nearly 40% sales growth year-over-year. Additionally, in the same month, 450 Brand Partners achieved rank advancements.