Neora announced the addition of Maureen Ohlhausen, former acting chairman of the Federal Trade Commission (FTC), to the company’s legal team in its case against the FTC. Ohlhausen, who is currently a partner at Baker and Botts LLP, brings her expertise in consumer protection and competition to Neora’s fight against the FTC’s overreach. Prior to…

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Direct Selling News announced the first Customer Centric Recognition (CCR) Program recognized company list. The Customer Centric Recognition (CCR) Program celebrates companies that are leading the way toward a sustainable, customer-centric future for the industry. Qualifying companies utilize business models that boast high customer-to-distributor ratios and prioritize customer sales. The CCR Program is based solely…

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Neora’s lawsuit against the Federal Trade Commission (FTC) has been dismissed by a Federal Court. Last November, right after Neora filed suit alleging that the FTC was attempting to improperly change direct selling laws, the FTC filed a lawsuit against Neora (formerly known as Nerium) and its owner Jeffrey Olson, alleging that Neora and Olson…

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Standing up to Customer Expectations, Regulatory Scrutiny and Sustainability Goals History circles back on itself. The commonplace gets modified over time with newer methodologies, but transformation—even in the world of direct selling—meanders through trial and error and sometimes re-emerges closer to the beginning than we expected. Door-to-door sellers of the late 1800s introduced innovative, useful…

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Neora recently announced its new vice president of Greater China and general manager of Hong Kong, Fiona Ho. With 24 years of experience leading a variety of direct sales companies to successfully launch and advance their operations in Asia, Ho is equipped to oversee Neora’s market development in Greater China where she is committed to…

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Dallas-based Neora today announced the introduction of a hair care line: the ProLuxe Hair Care System.  According to the company, ProLuxe is an intuitive, professional-level system that works to identify and address signs of damage and aging. The system combats damaged texture, decreased strand size and dullness while increasing color retention and restoring hair’s strength,…

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How to design a training program that keeps distributors engaged and your company in line. Freedom. It’s long been one of the direct selling industry’s strongest appeals. Our message has been one of freedom from nine-to-five job constraints, income ceilings and various physical conditions. For years we were one of few to offer people the…

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year

The year 2019 will go down as one of the biggest sea change years in the history of our channel. Our cover story this month will cover the events that impacted our channel the most: pressure from regulatory bodies, continued competition from alternative income opportunities, a hot new ingredient makes its debut, and finally, customer…

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CID

The recent FTC actions against Advocare and Neora underscore how critically important it is for direct selling to avoid becoming ensnared in an FTC investigation Neora’s recent lawsuit challenging the FTC’s enforcement authority is a welcome and needed response to what appears to be increasing regulatory overreach and efforts by the FTC to improperly legislate…

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Deb Heisz

In a statement released on November 1, Neora fired a shot across the bow of the FTC. They filed suit challenging the FTC’s ability to retroactively change the law without proper authority from Congress or through formal FTC rulemaking. I recently caught up with Deborah Heisz, Co-CEO of Neora, to get some added insight into…

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