Neora’s lawsuit against the Federal Trade Commission (FTC) has been dismissed by a Federal Court. Last November, right after Neora filed suit alleging that the FTC was attempting to improperly change direct selling laws, the FTC filed a lawsuit against Neora (formerly known as Nerium) and its owner Jeffrey Olson, alleging that Neora and Olson…

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Standing up to Customer Expectations, Regulatory Scrutiny and Sustainability Goals History circles back on itself. The commonplace gets modified over time with newer methodologies, but transformation—even in the world of direct selling—meanders through trial and error and sometimes re-emerges closer to the beginning than we expected. Door-to-door sellers of the late 1800s introduced innovative, useful…

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Neora recently announced its new vice president of Greater China and general manager of Hong Kong, Fiona Ho. With 24 years of experience leading a variety of direct sales companies to successfully launch and advance their operations in Asia, Ho is equipped to oversee Neora’s market development in Greater China where she is committed to…

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Dallas-based Neora today announced the introduction of a hair care line: the ProLuxe Hair Care System.  According to the company, ProLuxe is an intuitive, professional-level system that works to identify and address signs of damage and aging. The system combats damaged texture, decreased strand size and dullness while increasing color retention and restoring hair’s strength,…

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How to design a training program that keeps distributors engaged and your company in line. Freedom. It’s long been one of the direct selling industry’s strongest appeals. Our message has been one of freedom from nine-to-five job constraints, income ceilings and various physical conditions. For years we were one of few to offer people the…

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year

The year 2019 will go down as one of the biggest sea change years in the history of our channel. Our cover story this month will cover the events that impacted our channel the most: pressure from regulatory bodies, continued competition from alternative income opportunities, a hot new ingredient makes its debut, and finally, customer…

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CID

The recent FTC actions against Advocare and Neora underscore how critically important it is for direct selling to avoid becoming ensnared in an FTC investigation Neora’s recent lawsuit challenging the FTC’s enforcement authority is a welcome and needed response to what appears to be increasing regulatory overreach and efforts by the FTC to improperly legislate…

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Deb Heisz

In a statement released on November 1, Neora fired a shot across the bow of the FTC. They filed suit challenging the FTC’s ability to retroactively change the law without proper authority from Congress or through formal FTC rulemaking. I recently caught up with Deborah Heisz, Co-CEO of Neora, to get some added insight into…

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DSA

The Direct Selling Association’s (DSA) Legal & Government Relations Team yesterday issued a memorandum related to last Friday’s Federal Trade Commission (FTC) action against member company Neora. The memorandum, sent to the DSA Board and executive committees, notes three areas in which FTC criteria or guidance used in the complaint have not been used in previous cases.…

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FTC Sues Neora

Just hours after Neora posted their press release about suing the FTC for improperly changing direct selling laws, The FTC posted its own press release stating alleging that Neora, formerly Nerium International, and its Chief Executive Officer, Jeffrey Olson, operates an illegal pyramid scheme that pushes distributors or brand partners to focus on recruiting new distributors,…

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