Standing up to Customer Expectations, Regulatory Scrutiny and Sustainability Goals History circles back on itself. The commonplace gets modified over time with newer methodologies, but transformation—even in the world of direct selling—meanders through trial and error and sometimes re-emerges closer to the beginning than we expected. Door-to-door sellers of the late 1800s introduced innovative, useful […]
Neora recently announced its new vice president of Greater China and general manager of Hong Kong, Fiona Ho. With 24 years of experience leading a variety of direct sales companies to successfully launch and advance their operations in Asia, Ho is equipped to oversee Neora’s market development in Greater China where she is committed to […]
Dallas-based Neora today announced the introduction of a hair care line: the ProLuxe Hair Care System. According to the company, ProLuxe is an intuitive, professional-level system that works to identify and address signs of damage and aging. The system combats damaged texture, decreased strand size and dullness while increasing color retention and restoring hair’s strength, […]
The year 2019 will go down as one of the biggest sea change years in the history of our channel. Our cover story this month will cover the events that impacted our channel the most: pressure from regulatory bodies, continued competition from alternative income opportunities, a hot new ingredient makes its debut, and finally, customer […]
The recent FTC actions against Advocare and Neora underscore how critically important it is for direct selling to avoid becoming ensnared in an FTC investigation Neora’s recent lawsuit challenging the FTC’s enforcement authority is a welcome and needed response to what appears to be increasing regulatory overreach and efforts by the FTC to improperly legislate […]
In a statement released on November 1, Neora fired a shot across the bow of the FTC. They filed suit challenging the FTC’s ability to retroactively change the law without proper authority from Congress or through formal FTC rulemaking. I recently caught up with Deborah Heisz, Co-CEO of Neora, to get some added insight into […]
The Direct Selling Association’s (DSA) Legal & Government Relations Team yesterday issued a memorandum related to last Friday’s Federal Trade Commission (FTC) action against member company Neora. The memorandum, sent to the DSA Board and executive committees, notes three areas in which FTC criteria or guidance used in the complaint have not been used in previous cases. […]
Just hours after Neora posted their press release about suing the FTC for improperly changing direct selling laws, The FTC posted its own press release stating alleging that Neora, formerly Nerium International, and its Chief Executive Officer, Jeffrey Olson, operates an illegal pyramid scheme that pushes distributors or brand partners to focus on recruiting new distributors, […]
In a statement released today, Neora, a leading skincare and wellness products direct selling company, states that the Federal Trade Commission (“FTC”) has recently targeted the direct selling industry, trying to change the way direct sales companies can operate without going through the proper legislative process or formal rulemaking. Not only has Neora rejected an […]
How Strategic Onboarding And Support Lead To Better Retention We use to go to work at a company in our 20s and retire from that company in our 60s. Staying put was just what we did. Things have changed. Call it restlessness, distractibility, ambition, or all of the above—the urge to move is constant among […]
Direct selling companies are coming up with creative ways to catch bad actors. As direct sellers, we’re intimately familiar with Amazon’s disruption of the retail market, otherwise known as the Amazon effect. We can’t deny that it’s driven millions of consumers online, giving both brick-and-mortar outlets and other e-commerce sites a serious run for their […]
With the launch of a new name and compensation plan, Neora brings a new aura to the company formerly known as Nerium International. Neora (formerly Nerium International) Founded: 2011 Headquarters: Addison, Texas Top Executive: Jeff Olson, Founder and CEO | Deborah Heisz, Co-CEO Products: Skincare, Personal Care and Wellness In the beginning, there was […]