At the DSN Global Celebration, Direct Selling News honored executives and companies for outstanding achievement and excellence in areas of innovation, impact, growth, global good and more. This year, the Global Celebration bestowed more Bravo Awards than ever before, including the inaugural Bravo Supplier Award, which honors companies that uplift, support and contribute to the growth and evolution of the direct selling channel while innovating and providing dedication and expertise to advance the industry. Foley & Lardner Law Firm received this new award in recognition of their pivotal role in Neora’s battle against the Federal Trade Commission (FTC), which served to pave legal precedent and safeguard the integrity of the channel amid complex legal terrain.
The 2024 Bravo Awards also included:
Bravo Global Good Award – Mary Kay Inc.
Mary Kay was selected for their proactive commitment to make a positive impact through sustainability initiatives, philanthropic endeavors and eco-friendly commitments.
Bravo Innovator Award – Scout & Cellar
From implementing advanced data analytics to embracing AI, Scout & Cellar showcased a remarkable ability to innovate and push the boundaries of what is possible.
Bravo Impact Award – Hy Cite
From garage startup to a network of 10,000+ distributors, Hy Cite is a frontrunner of excellence and innovation and showed remarkable resilience, with double-digit revenue growth globally in 2023.
Bravo Impact Award – Red Aspen
Red Aspen demonstrated commitment to ethical and sustainable business practices and a dedication to holistic growth and trend-forward strategies that position them as true leaders in the channel.
Bravo Impact Award – Neora
Neora’s landmark victory against the FTC was a triumph that showcased unparalleled tenacity and resilience and solidified a legendary milestone in the history of direct selling.
Bravo Growth Award – LifeWave
With the launch of their hero product in 2019, LifeWave experienced an unprecedented surge in the US market and delivered $370 million in revenue in 2023, a remarkable 50% year-over-year increase and 2,000% growth rate over the past five years.
International Bravo Growth Award – PM-International
The Luxembourg-based company has flourished with 30 years of uninterrupted growth.
International Bravo Growth Award – Utility Warehouse (UW)
UK-based energy provider UW soared from $2 billion in 2022 to $2.9 billion in 2023.
Bravo Excellence Award – Nathan Moore, President of Global Sales and Marketing, Mary Kay
Nathan joined Mary Kay in 1995 as a staff attorney and was quickly promoted to the executive team where he has been a transformative leader.
Bravo Leadership Award – Jeff Olson, CEO & Founder, Neora
Under Jeff’s leadership, Neora stood its ground against the FTC and defended not only the company’s mission, but also the industry itself.
Bravo Leadership Award – Glenn Sanford, Founder of eXp World Holdings and CEO of eXp Realty
Glenn’s visionary leadership carved a new path for the real estate industry and direct selling channel through his belief that “the best way to predict the future is to invent it.”
Bravo Legacy Award – JR Ridinger, Founder of Market America
JR’s wife Loren accepted the award on his behalf and shared her late husband’s remarkable legacy of wisdom, inspiration and creating a direct selling opportunity that was both aspirational and attainable.
Bravo Lifetime Achievement Award – Jerry Brassfield, Founder and Chairman, NeoLife
Jerry began direct selling at 19 and built his company with a discipline focused on building relationships with others.
Bravo Lifetime Achievement Award – Rick Goings, Chairman Emeritus, Tupperware Brands
As a leader, Goings bases his choices on the belief that he wants his life to be a “force for good.”
