How to find, develop, encourage and promote your budding viral superstars. If there is one constant refrain in today’s direct selling channel, it’s change.

Red Aspen has been named one of the Rocky Mountain Region’s fastest-growing private companies by Inc. Magazine, ranking number ten on the Inc. 5000 Regionals: Rocky Mountain list.

The heartaches suffered, hurdles cleared and groundwork laid by direct selling’s extraordinary founding sisters are but one turn of a spinning wheel of inspiration. The next empowering turn comes from the bold, creative and tenacious spirits of these 35 current day female founders, whose modern leadership and vision reflects many of the ideals and principles of their predecessors.

Direct selling executives need insight and fresh ideas now more than ever before. In one of the most challenging years in direct selling history, leaders faced continued lockdowns in certain markets, changing consumer behaviors, a tense regulatory environment and lingering supply chain issues.

The pandemic abruptly changed how and where employees did their jobs. Working from home—a long-standing staple within the direct selling distributor field—became the new norm for many corporations.

Red Aspen’s Girls Weekend hosted more than 200 in-person attendees in Boise, Idaho and more than 1,000 Brand Ambassadors across the U.S. who tuned in virtually.

At its annual Girls Weekend event in Boise, Red Aspen announced a new philanthropic partnership with Boda Girls, an organization that empowers and supports women in Kenya.

Red Aspen hosted an official groundbreaking celebration for the company’s new headquarters in Meridian, Idaho. The new 30,000 square-foot warehouse and corporate office is expected to be complete in September of 2023.

There are no shortcuts to launching a startup and, in fact, there are more road blocks and obstacles than we could have even imagined. Our first and most memorable one came during our planning stages, when we had a name and a mission but no product yet.

Inc. Magazine announced its Inc. 5000 Fastest-Growing Private Companies in America list, ranking Red Aspen #788 nationally. The list, which ranks companies by revenue, industry, state and/or metro area, has a history of identifying emerging powerhouses during their early years.

Direct Selling News comprised a list of direct selling startup successes—statistical outliers of sorts who have seemingly beat the odds. Some of direct selling’s fastest growing startups, they are all five years old or less and have surpassed the $1 million mark in monthly sales.

The multi-day educational event offered new insight and strategies for connecting with a rapidly evolving market.