How three young companies found remarkable success in five years or less.

Many of these young game changers grew up within the industry, either as distributors or as children of industry legends, and so carry the advantage of history as well. As a result, they are well‑versed on the value of compensation plans and distributor engagement, but also know how to leverage and embrace social media and digital footprints.

Before they dreamed up their signature lashes, the founders of Red Aspen—Jesse McKinney, Genie Reese and Amanda Moore—established a mission for their new company, one that would guide every decision and every product: to inspire women to stand up, stand out and stand together by uniting passionate with purpose.

If you look at the companies and industries that have been disrupted the most over the past five years, it has been from young companies who have forced bigger brands to not only take a look at their operations but start thinking more like beginners instead of experts. The same goes for the direct selling […]

In September, Red Aspen was center stage at the Miss America pageant when 26 contestants took up the company’s offer to try its signature lashes. The Boise, Idaho-based beauty and cosmetics startup attributes its fast growth to an interest in false eyelashes by millennial women. However, its success at the Miss America pageant is an example of how […]

Red Aspen, the Boise, Idaho-based beauty and cosmetics startup that offers false eyelashes for women, was center stage at the recent Miss America pageant held September 9 in Atlantic City, New Jersey. Twenty-six of the pageant contestants took up the company’s offer to try its signature lashes. Seven of the final Top 10 contestants were recipients […]