When Amber Olson Rourke and her father, Jeff Olson, launched Neora in 2011, they set out to show the world how impactful direct selling could be. Since then, Neora has invited prospective Brand Partners to make the company their home; for new direct sellers to discover a simple, successful way to build a business; and for experienced direct selling leaders to make one “last run” at building a legacy.
Neora reflected on the milestones and achievements of 2025 and cast vision for 2026 as it continues efforts to modernize the direct sales model. This strategy included simplifying distributor systems and launching what it calls “category-defining products” to support distributor growth and consumer satisfaction.
Neora has averaged double-digit sales increases month-over-month in 2025. In April at Neora’s annual Get Real event, the company unveiled several initiatives to further support this continued momentum and growth including the Future Leader Bonus Plan and the 2025 Destination Success Trip in Cabo San Lucas. At the event, Neora also launched Neo-FILLER Lift + Fill Corrective Elixir, […]
To celebrate what it called an “historic strategic merger” with ACN Korea, Neora held an event at the ASTRA in Seoul, Korea. The event signaled the next step in Neora’s expansion in the Asia-Pacific region and its e-commerce launch in China.
If history has taught us anything, it’s that direct selling’s path runs parallel to personal development. Tactics, messaging and delivery evolve. Technology increases accessibility. Methodology, like gamified and virtual programming, modernizes. Messaging keys to new themes like emotional intelligence and mindfulness, but retrieves original edicts like resilience, purpose, connection and earning, too.
This year, a number of leading direct selling companies have announced their departure from the network marketing model, including most recently Rodan + Fields and Seint. This has unsurprisingly led to significant and widespread backlash from distributors in the field who feel left behind by a culture and business they helped build. Many direct selling […]
When David Beats Goliath No company had more long-term impact on the health of the channel this year than Neora. After a seven-year battle of David and Goliath proportions with the Federal Trade Commission (FTC), Neora emerged victorious in a precedent setting win that will serve as the guidepost for legitimate direct selling companies in the future. Neora’s litigation experience was […]
This innate drive and personal belief system is why, when the Federal Trade Commission began pursuing Neora and alleging false claims against the company in 2016, Jeff not only wanted to defend the company name, he wanted to prove with data-backed evidence that Neora was operating with integrity.
Direct Selling News held its 15th Global Celebration event on Wednesday, April 3, 2024 in Irving, Texas to recognize and celebrate the best of direct selling. Hundreds of people representing over 115 companies around the world attended in person.
Neora, through its philanthropic organization the Neora Ripple Foundation, prioritizes compassion and generosity through tangible acts that improve the lives of people around the world. The company’s recent Get Real 2024 conference in Nashville, Tennessee demonstrated this commitment by raising more than $70,000 for Big Brothers Big Sisters of America.
At the DSN Global Celebration, Direct Selling News honored executives and companies for outstanding achievement and excellence in areas of innovation, impact, growth, global good and more. This year, the Global Celebration bestowed more Bravo Awards than ever before.
Living so much of our lives online as we do today—videos, memes, influencers and friends supply no shortage of inspirational messages aimed at lifting people up and moving them forward—it can be hard to imagine a time before personal development, a time before the introspective work of improving oneself was even considered valid, let alone mainstream.