Direct Selling University’s (DSU) Fall 2026 event was a game-changing blend of innovation, inspiration and industry connection, welcoming hundreds of leaders from across the channel to explore cutting-edge trends and unify in a mission to improve the industry for all.

The 22nd annual MK5K, a fundraising event hosted by the Mary Kay Ash Foundation, welcomed more than 2,300 participants who walked and ran both virtually and in person to raise money for cancer research and programs that help survivors of domestic violence.

Mary Kay Inc. announced the debut of the K-Beauty Texture Edit, inspired by the self-care philosophy and influential skin care trends found in Korea. The special-edition skincare collection was designed to embrace the global cultural beauty movement that has particularly caught the attention of younger generations and features three Korea-made products.

Consumers behave differently. Independent Beauty Consultants build businesses differently. Technology has changed how people discover products, form communities and decide which brands deserve their trust. That creates tension for every established company—not friction—tension. I’ve come to believe there’s an important difference between the two. Friction resists progress. Tension creates the pressure that makes transformation possible. Like diamonds, strong brands are formed under pressure—not by avoiding it, but by learning how to work within it.

Mary Kay’s new global brand campaign, Beauty Is More Beautiful Shared, has now launched in its German market. This campaign is the largest-ever global consumer-facing campaign and long-term brand strategy for the company, and is expected to address what it calls a “profound cultural longing for community and connection that the world, and generations of women, are feeling more than ever.”

Mary Kay Inc. announced its largest-ever global consumer-facing campaign and long-term brand strategy. The campaign, Beauty Is More Beautiful Shared, will launch across 40 markets worldwide as it reintroduces the brand to a new generation of consumers. With this strategy, the company hopes to address what it calls a “profound cultural longing for community and connection that the world, and generations of women, are feeling more than ever.”

Under the leadership of Mark Chen, General Manager Mary Kay China and Hong Kong, Mary Kay announced an acceleration of its business transformation in the region, stating that the company is entering the “next chapter of digital-first beauty and growth.”

Mary Kay announced new ways it is inviting the next generation of Mary Kay consumers and leaders to engage with the brand, launching and fueling innovative practices and transformation initiatives that align with a modernized Mary Kay.

Mary Kay Inc., through its Pink Changing Lives Program, a philanthropic global initiative that combines purpose-driven giving with cause-marketing to create meaningful and measurable impact in communities, has now provided more than $230 million in monetary and product donations to nonprofits empowering women, improving women’s health and safety and protecting natural resources.

Mary Kay Inc. released its 2026 Sustainability Report, an annual report of the company’s efforts and achievements in social, economic and environmental sustainability. According to the report, Mary Kay is making significant progress toward its 2030 goals and showed a strong commitment to women’s empowerment, digital innovation, biodiversity and product stewardship.

For more than two decades, the Mary Kay Ash Foundation has helped shape the national response to violence against women through its 21-year commitment as Presenting Sponsor of the Conference on Crimes Against Women (CCAW). As the Foundation marks its 30th anniversary, this strategic, sustained investment in saving lives, strengthening systems, and building safer communities nationwide is a cornerstone of the Foundation’s key initiatives toward ending domestic violence and better supporting survivors.

Recently Direct Selling News had the opportunity to speak with Ryan Rogers, the CEO of Mary Kay and grandson of legendary founder Mary Kay Ash. We discussed the past, the present and what is shaping up to be the prosperous future of Mary Kay. Q: You’ve shared that your grandmother, Mary Kay Ash, was not […]