Mary Kay Inc. unveiled what it is calling a “bold digital persona to set the record straight for Gen Z and Millennials across social and streaming platforms.” The Miss Conceptions social media series blends humor, authenticity and short-form content to debunk what the brand believes are longstanding myths about Mary Kay, like “Isn’t Mary Kay just for grandmas?”

Mary Kay Inc. announced the launch of a new AI-powered tool that helps customers find their foundation match. Called the AI Foundation Finder, the technology uses AI to scan a customer’s face using their mobile phone and provide personalized shade recommendations in seconds.

The two entities will now launch a nationwide initiative focused on trauma-informed education, community engagement and life-saving tools to help victims recognize and respond to domestic abuse.

Mary Kay Inc.’s iconic pink Cadillac has gotten a makeover. The fully electric pink Cadillac OPTIQ debuted at the Mary Kay annual Seminar in North Carolina, a symbol that the company said is more than a vehicle upgrade but a “recharged vision for the future of the iconic beauty brand.”

For the second consecutive year, Mary Kay Inc. has been included on the Forbes Best Brands for Social Impact. This year, Mary Kay earned the ninth spot and was the only beauty brand in the top ten.

Mary Kay Inc. released its 2025 Sustainability Report, which showed progress towards its 2030 commitments and shared milestone achievements as it works to improve social, economic and environmental sustainability.

Happi, a household and personal products publication, released its Top 50 list. Each year, since 1978, the list has analyzed the largest US-based companies in the household and personal products industry, ranked by sales.

Mary Kay Inc. announced plans to be part of providing aid for vital relief and recovery efforts in Central Texas in the wake of the region’s devastating flash flooding.

We asked companies of all shapes and sizes to nominate the young corporate standouts who are poised to become the next generation of legendary direct selling executives. We were incredibly impressed with the achievements, ambitions and abilities of the nominees. And, after meeting them, we believe the future of the channel is in very good hands. Congratulations to the 2025 DSN 40 under 40!

Euromonitor International has named Mary Kay Inc. the #1 Direct Selling Brand of Skin Care and Color Cosmetics in the World. This is the third consecutive year Mary Kay has been selected by the consumer insights and market analysis group for this award.

Mary Kay Inc. continued its commitment to supporting young women’s education through its participation in the Regeneron International Science and Engineering Fair (Regeneron ISEF) in Columbus, Ohio. The company awarded ten grants totaling $10,000 to high school students with innovative projects.

The Mary Kay Ash Foundation continued its commitment to support women in need and help create a safer world for women that is free from abuse. This year, the Foundation awarded four grants, totaling $100,000, to domestic violence shelters in North Texas.