Direct Selling University’s (DSU) Fall 2025 event was an electrifying blend of innovation, inspiration and industry connection, welcoming hundreds of leaders from across the channel to explore cutting-edge trends and come together to chart the future of the industry.

The Mary Kay Ash Foundation, Mary Kay Inc.’s philanthropic organization, awarded dozens of grants totaling nearly $3 million to support its mission to eliminate women-related cancers and ending domestic violence.

The Mary Kay Ash Foundation, Mary Kay Inc.’s philanthropic organization, hosted its 21st MK5K event, inviting participants to run, walk and bike to raise money for breast cancer research and clinical trials as well as women-related cancers and nonprofits dedicated to ending domestic violence.

As part of a HOPE Kit Packing Party, Mary Kay Inc. employees assembled 100 curated care packages to provide comfort and encouragement to women facing breast cancer. Each kit included cozy socks, a journal and pen, lotions and essentials as well as handwritten notes from Mary Kay employees. The HOPE Kits will be donated to […]

Cross-functional job shadowing has been a simple, but powerful tool for Mary Kay Inc. as it seeks to improve its supply chain performance. Employees within the company’s Operations and Scheduling teams at the Richard R. Rogers Manufacturing and R&D Center temporarily swapped roles over the course of a few weeks, shadowing their peers, to foster improved collaboration and innovation.

At the tenth annual DFW Startup Week, Mary Kay Inc., in partnership with the DEC Network and Southern Methodist University’s Cox School’s Spears Institute for Entrepreneurial Leadership, supported women entrepreneurs at the Women of Innovation Summit.

Mary Kay Inc. unveiled what it is calling a “bold digital persona to set the record straight for Gen Z and Millennials across social and streaming platforms.” The Miss Conceptions social media series blends humor, authenticity and short-form content to debunk what the brand believes are longstanding myths about Mary Kay, like “Isn’t Mary Kay just for grandmas?”

Mary Kay Inc. announced the launch of a new AI-powered tool that helps customers find their foundation match. Called the AI Foundation Finder, the technology uses AI to scan a customer’s face using their mobile phone and provide personalized shade recommendations in seconds.

The two entities will now launch a nationwide initiative focused on trauma-informed education, community engagement and life-saving tools to help victims recognize and respond to domestic abuse.

Mary Kay Inc.’s iconic pink Cadillac has gotten a makeover. The fully electric pink Cadillac OPTIQ debuted at the Mary Kay annual Seminar in North Carolina, a symbol that the company said is more than a vehicle upgrade but a “recharged vision for the future of the iconic beauty brand.”

For the second consecutive year, Mary Kay Inc. has been included on the Forbes Best Brands for Social Impact. This year, Mary Kay earned the ninth spot and was the only beauty brand in the top ten.

Mary Kay Inc. released its 2025 Sustainability Report, which showed progress towards its 2030 commitments and shared milestone achievements as it works to improve social, economic and environmental sustainability.