At the 2025 DSA Awards, the US Direct Selling Association (DSA) recognized companies that are “embodying the best practices that safeguard consumer trust, ensure compliance and drive sustainable growth” and “exemplify ethical entrepreneurship, industry leadership and a commitment to building trust through rigorous standards and education.”
This award honors the achievements of companies that take a holistic, measured and incremental approach to growth, innovation, operational integrity and excellence. As an industry leader that embodies these traits and more, Hy Cite is on the path to accomplishing the brand’s ambitious vision: to redefine the direct selling industry for the better.
Direct Selling News held its 15th Global Celebration event on Wednesday, April 3, 2024 in Irving, Texas to recognize and celebrate the best of direct selling. Hundreds of people representing over 115 companies around the world attended in person.
At the DSN Global Celebration, Direct Selling News honored executives and companies for outstanding achievement and excellence in areas of innovation, impact, growth, global good and more. This year, the Global Celebration bestowed more Bravo Awards than ever before.
Revenue growth is the mark of a company that is doing something right. When a company can continue a pattern of revenue growth for two or three consecutive years, it signals healthy momentum and creates a new level of credibility among peers and customers. But four years? Four years of consecutive revenue growth tangibly illustrates that a growth mindset and resiliency is cemented into a company’s DNA.
In Mexico alone, the direct selling market is projected to surge to $19.48 billion by 2028. That staggering number doesn’t include the more than 60 million Latinos living and working within the US, or the fact that direct selling is already a staple for the Latin American population, where a quarter of beauty and personal care sales take place through a direct selling relationship (compared to eight percent globally).
In recent years, many companies in the direct sales industry have evolved to reach the expanding categories of distributors today. They aim to attract the part timers, the side hustlers and the gig economy set, offering opportunities designed for any and everyone. But could the traditional distributor approach—one that encourages full-time attention to reach unlimited opportunity—be what the industry needs? Hy Cite CEO Paulo Moledo believes that it is.
Hy Cite announced a new corporate strategy in its efforts to further solidify its U.S. presence and grow its influence in the Latin American markets. The company collaborated with branding agency LaVisual, which specializes in cutting-edge and innovative branding methodologies, to capture the 60-year-old company’s legacy of supporting entrepreneurs while also conveying its ambitious spirit […]