We’ve compiled a few of the most impactful and easily implemented ideas shared on our podcast and turned it into this Brand Equity Playbook—your comprehensive guide for building a bigger, better and more valuable brand.

Neora is celebrating a decade as a social selling skincare giant. The company launched in 2011 with one skincare product and saw sales skyrocket within the anti-aging market before leveraging this growth to develop full lines of skincare, hair care, wellness and weight management products.

Following the Supreme Court’s unanimous ruling that the FTC had been incorrectly wielding its power concerning Section 13(b) of the FTC Act, it appeared that the FTC’s power to inflict monetary damages without first subjecting themselves to the administrative processes found in Section 5 of the FTC Act would be limited.

The Supreme Court’s AMG Capital decision prevented the FTC from seeking monetary relief in court under Section 13(b). But the recent Neora decision confirms the FTC still has significant power under Section 13(b) that can be used to cause direct sellers a lot of pain in a court of law.

13 finalists made the cut this year. Congratulations to all of our 2021 Best Places To Work in Direct Selling Honorees!

DSN in partnership with Transformation Capital  released the February Digital Momentum Index. Exiting the holidays, the full 100-company list saw increases in average monthly fan/follow growth and engagement across both platforms (Facebook and Instagram). Additionally, February saw an average increase in web traffic. January’s publication received significant international attention, and we are very excited to […]

Neora, known for its anti-aging skin and hair care products, announced the launch of NeoraFit Weight Management and Wellness System. Through this new line, Neora will offer customers a collection of innovative nutritional supplements to combine with a fitness program that offers sustainable routines and habits to support healthy lifestyles. “Neora is committed to providing […]

Neora announced the addition of Maureen Ohlhausen, former acting chairman of the Federal Trade Commission (FTC), to the company’s legal team in its case against the FTC. Ohlhausen, who is currently a partner at Baker and Botts LLP, brings her expertise in consumer protection and competition to Neora’s fight against the FTC’s overreach. Prior to […]

Direct Selling News announced the first Customer Centric Recognition (CCR) Program recognized company list. The Customer Centric Recognition (CCR) Program celebrates companies that are leading the way toward a sustainable, customer-centric future for the industry. Qualifying companies utilize business models that boast high customer-to-distributor ratios and prioritize customer sales. The CCR Program is based solely […]

Neora’s lawsuit against the Federal Trade Commission (FTC) has been dismissed by a Federal Court. Last November, right after Neora filed suit alleging that the FTC was attempting to improperly change direct selling laws, the FTC filed a lawsuit against Neora (formerly known as Nerium) and its owner Jeffrey Olson, alleging that Neora and Olson […]

Standing up to Customer Expectations, Regulatory Scrutiny and Sustainability Goals History circles back on itself. The commonplace gets modified over time with newer methodologies, but transformation—even in the world of direct selling—meanders through trial and error and sometimes re-emerges closer to the beginning than we expected. Door-to-door sellers of the late 1800s introduced innovative, useful […]