Neora is celebrating a decade as a social selling skincare giant. The company launched in 2011 with one skincare product and saw sales skyrocket within the anti-aging market before leveraging this growth to develop full lines of skincare, hair care, wellness and weight management products.
In ten years, the company has generated more than $2 billion in cumulative sales and ranked #12 on Inc. 500’s America’s Fastest-Growing Private companies List, became a Direct Selling Association Top 20 member and was the youngest company to earn the honor of being included in the top 50 of Direct Selling News’ DSN Global 100 list.
The company’s clean, performance-driven formulas have built a loyal customer base, attracting 2.3 million Preferred Customers and selling more than 40 million products worldwide. The products have also gained spotlight features in national and international media outlets like Allure, Shape and Bazaar.
CEO and Co-Founder Jeff Olson attributes this growth to the company’s three-part model, which includes results-driven products, an instant-gratification compensation model, and a culture of empowerment.
“We believe in you until you believe in yourself,” Olson said.
Empowering Change for the Better
Neora’s culture has been driven by the desire to create a place where “people can build the business they’ve always wanted,” which for many Brand Partners includes the flexibility to work from wherever they are, cultivate meaningful work relationships and support their life goals through supplemental income.
The company’s mission of “helping people create happier, better lives” extends to making positive impacts on the world outside of Neora as well, through Neora Ripple Foundation, the company’s philanthropic initiative that has raised more than $6 million for charities dedicated to empowering people, including Big Brothers Big Sisters of America and World Vision.
It has also led to the creation of Neora’s sister company Live Happy, which promotes and shares authentic happiness through education, integrity and community awareness, and developed a happiness movement within the company’s culture. Because of this, Co-Founder Jeff Olson and CEO Deborah Heisz have been invited to speak before the United Nations on the International Day of Happiness, and both have been inducted into the Happiness Hall of Fame.
What began as a small startup is now a multibillion-dollar leader in the industry. As the company looks to the next decade, its leaders point to servant leadership as their roadmap to future success, and believe they are perfectly positioned to embrace the future by helping others over the years to come.