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Working Smart articles are written by a supplier company, contributor or consultant, these thought leadership pieces highlight the expertise and experience of the author.
Over the next ten years, the U.S. economy will experience the largest transformation in history. While the undercurrents of change are supported visibly by big technology, evolving government regulation, and global health crises, our economy’s new raison d’etre lives much closer to home: baby boomers will pass $30 trillion onto the next generation by 2030. And […]
Reimagine Payouts—From Checks to Tech It’s my year-end ritual to research future trends at the start of a new year. During my recent exploration, I came across a DSA trend report from 2016. It’s interesting to compare where the direct selling industry was five years ago as a way to frame 2021 trends, the acceleration of change […]
Marketing executives at direct selling organizations often find it hard to predict the outcome of marketing campaigns and prove their value to their boards. Experience says that companies who get distributors involved in running promo campaigns on social media get higher sales results than before. The key to those results is using the right software to […]
Pampered Chef Delivers a Record-Setting, Virtual Event. CHALLENGES OFTEN bring about our greatest advancements. The current event environment is just one of those opportunities. Finding new ways to meet with those we serve has become the lead topic in many conversations. Since the beginning of the human gathering, mediums have been, well, just mediums. The […]
International growth is becoming the key driver of growth for many direct selling companies that have stalled or gone stagnant in the domestic market—international business is increasingly becoming more crucial for survival and growth. Here are the three How’s and the five questions of How to grow internationally. HOW SHOULD I GO INTERNATIONAL? 1. Go […]
Data leaves clues of how to better inspire your sales force. After spending the better part of a decade in the direct selling channel industry, I’ve been witness to the onslaught of negative press that has come our way. Some of it we have earned, but it is far from deserved. I’ve seen this channel […]