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Working Smart
Working Smart articles are written by a supplier company, contributor or consultant, these thought leadership pieces highlight the expertise and experience of the author.

Working Smart
BY Michael McClellan
August 03, 2020
International growth is becoming the key driver of growth for many direct selling companies that have stalled or gone stagnant in the domestic market—international business is increasingly becoming more crucial for survival and growth. Here are the three How’s and the five questions of How to grow internationally. HOW SHOULD I GO INTERNATIONAL? 1. Go […]

Working Smart
BY Will Ackerman
June 03, 2020
Data leaves clues of how to better inspire your sales force. After spending the better part of a decade in the direct selling channel industry, I’ve been witness to the onslaught of negative press that has come our way. Some of it we have earned, but it is far from deserved. I’ve seen this channel […]

Working Smart
BY Rodger Smith
December 02, 2019
Building a brand isn’t just about creating great products. Today’s consumer is bombarded with an ever-increasing selection of merchandise, and while more choices can be valuable, too many choices ultimately lead to what behavioral psychologists call “decision fatigue.” Search after search on Amazon for the perfect product makes the brain tired and ultimately decreases the […]

Working Smart
BY Jessica Kane
November 01, 2019
There are only two ways to scale; more consultants or more parties—and Facebook parties will help you with both. There are so many ways to reach your consumer nowadays, including a Facebook party. In 2018, the number of Facebook Live broadcasts reached 3.5 billion, and the people who updated a status on Facebook reached 25 […]

Working Smart
BY Allen Pettigrew
September 01, 2019
When direct selling companies are just starting out, there are countless issues that must be faced, decisions to be made and challenges to overcome. However, during all of this planning, don’t forget the overwhelming importance of recognition for your distributor network. If this is not well thought out and executed from day one, it will […]

Working Smart
BY Allen Pettigrew
July 01, 2019
Today’s direct selling climate demands companies establish a compensation strategy, rather than just a commission plan. In the world of same-day shipping, the gig economy and instantaneous communication, you want to know where you stand in the direct selling industry and how to stay competitive. The landscape is shifting, and it will soon become apparent […]
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