GOOGLE LENS HAS INTRODUCED SEVERAL FEATURES that businesses can leverage to enhance marketing strategies, product research and customer engagement. According to Wired, Google Lens produces 20 billion visual searches a month.

Experiential retail is transforming the way brands interact with consumers, offering immersive and engaging in-store experiences that go beyond traditional shopping. As ecommerce continues to grow, many physical stores are evolving into more than just a place to shop and offering experiences that create an emotional connection between the customer and the brand.

Push notifications have become a powerful tool for businesses and marketers to distinguish their apps and increase customer engagement. With mobile usage on the rise, push notifications offer an opportunity for direct selling companies and distributors to drive user retention and re-engagement.

Apple and OpenAI announced a partnership to implement ChatGPT into Apple products and operating software. Here are 10 innovative ways marketers can utilize this AI-powered technology.

With inflation straining household budgets, more than half of Americans have turned to side hustles to make ends meet, according to a MarketWatch Guides survey conducted in early 2024. This trend is even more common among younger generations, with 71 percent of Gen Z and 68 percent of Millennials engaging in side hustles. Even 32 percent of Baby Boomers have some type of side gig.

Infographics are a dominant tool in content marketing, digital communication and education. They offer a visually engaging way to present complex data, making information easier to digest and share. The use of infographics has skyrocketed in recent years, driven by the need for quick, effective communication in a world overloaded with information.