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Forward Thinking stories are concise, straightforward takes on the culture, events and technology that shape the channel. They explore everything from social media and tools to incentives and innovations.
Thinking Inside and Outside the Box OnLine ordering has quickly evolved the product packaging and shipping industry while altering customer experiences and expectations. Likewise, the direct selling industry has shifted to an online ordering experience, delivering orders directly to a customer’s door. Product and shipping packaging have become integral cogs in the overall marketing strategy to surprise […]
Many companies are re-evaluating the positives and negatives of utilizing live vs. virtual speakers. Likewise, professional speakers are reassessing their strengths, weaknesses and overall strategy as they navigate in-person and virtual opportunities.
Expanding business to other countries presents countless challenges. Your marketing strategy can vary incredibly. Some marketing and branding efforts can have a global appeal, while others need to be uniquely crafted for different cultures. Let’s look at three key issues to focus on when developing a marketing strategy when expanding into new countries.
VIDEO CONTINUES TO DOMINATE ONLINE SOCIAL CONTENT, and the way people consume video is rapidly evolving. Adapting to ever-changing trends is key to growing your brand and building culture with the distributor field and customers. Cisco said that video streaming was on pace to account for 82 percent of total web traffic by 2022. These seven rising trends, relevant to […]
America is becoming more multicultural. According to the U.S. Census Bureau, the U.S. is currently roughly 18.3 percent Hispanic or Latino; 13.4 percent African-American; and 5.9 percent Asian; and almost 76.5 percent white, based on how respondents self-identify. And, according to the CENSUS Survey 2019, around 41.76 million people in the U.S. speak Spanish at home. This […]