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Forward Thinking stories are concise, straightforward takes on the culture, events and technology that shape the channel. They explore everything from social media and tools to incentives and innovations.
A new survey shows that, despite uncertainty heading into 2021, small and medium-sized business owners remain positive. A new American Express survey published at the end of October reveals a high level of confidence and optimism from small and mid-sized business owners despite an economic downturn and widespread shutdowns through 2020. The inaugural American Express […]
While virtual meetings have become a necessity in the “COVID economy,” in-person meetings and presentations are slowly starting to re-emerge. They may look and feel a bit different. Still, with proper planning, expectations and safety measures, the positive impact of meeting and building relationships in-person can resume as a fundamental aspect of what makes the direct selling […]
Consumers are becoming smarter, researching products, people, and virtually anything before making a financial decision and the direct sales industry is seeing this affect their business more than almost any other industry. For direct sales companies, it is not uncommon for the vast majority of potential shoppers to first search for reviews and gather information […]
For the past few months, you have seen in the magazine our DSN Digital 100—a comprehensive ranking revealing the social media reach and engagement of top direct selling companies. Four categories include social media size, social media engagement, 30-day unique visitors and 30-day pageviews. Whether it’s on Facebook, Twitter or Instagram, these companies employ a […]
One in four Google searches is made through the voice feature. Today, you don’t even have to get off your couch to order a pizza. Just tell your voice-activated device you want a large pepperoni with jalapeños and extra cheese. You can even tell it to order your weekly groceries. Consumer shopping habits are changing […]
Whether it is developing and manufacturing product, fulfilling orders, supporting the field, planning and executing events, or delivering on the myriad other aspects required to keep a direct selling company on the path to success, company employees provide the backbone to all direct selling endeavors. Keeping them happy, fulfilled and challenged is the key to […]