Forward Thinking

Must Reads

Global

THE POWER OF MOMENTS: WHY CERTAIN EXPERIENCES HAVE EXTRAORDINARY IMPACT Author: Chip and Dan Heath (Simon & Schuster 2017) New York Times bestselling authors Chip and Dan Heath explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and…

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Study Reveals 6 Key Ingredients to Building Brand Reputation

Building Brand Reputation

A recent study on reputation building by The Reputation Institute revealed six key things successful companies do consistently. The common thread? They take control of their brand and shape their message. Here are the six key factors the study revealed: 1. Proactively Telling Their Story and Defining Their Own Corporate Narrative. The word “culture” is…

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Is Your Field Using a Home Business Virtual Assistant?

Virtual Assistant

Alexa can update Ambit Energy consultants on their current customer count and more about their business. Voice-activated virtual assistants aren’t just for playing your favorite music or reminding you to pick up bananas at the grocery store. They also can help home business owners run their business. Amazon’s Echo devices are still king of the…

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Juice Plus+ Attracts Moms with Genuine, Authentic Value

Authenticity and a genuine desire to help others are at the heart of the direct sales industry. The “Juice Plus+ Presents Motherhood” program illustrates that perfectly, helping moms create a healthy lifestyle for their family. The program is part of the company’s Healthy Starts for Families initiative to inspire healthy living and help families make…

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Distributor Personal Websites

Powerful Marketing Tool or Compliance Nightmare? Personal websites are one of the most effective online marketing tools independent direct sellers use today. These websites, which are separate from company-provided replicated sites, allow direct sellers to build a personal brand and utilize their marketing and communications strengths to attract people to their business. Written content, as…

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Sampling Made Simple— Even Overseas

One of the biggest ongoing challenges—for both direct selling companies and their Distributors—is effective, efficient sampling. When sending samples becomes complicated, costly or time-intensive, Distributors simply don’t do it. Distributors who don’t send product samples struggle to build a customer base; struggle to make money; and struggle to commit to the company. Right From The…

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Prüvit Up in NYC

Creating brand experiences gives the field a sense of pride, experience, and validation for the brand they are helping create. Developing a brand is much more than just a logo or tagline. According to Marty Neumeier, author of The Dictionary of Brand, a brand is “all the interactions people have with a product, service, or organization.” One…

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The Events Horizon

Technology is helping more people feel connected to a larger purpose. Events will always be a driving force for growth and belief building. While the benefits of training motivation and culture are at the core of events, they generate some impressive, tangible growth numbers. Some companies are augmenting live events with some of the latest technology…

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Create Trust by Solving Problems

One of the ways direct sellers can compete in the marketplace is to consistently provide value. Video may be king on the Internet, but sharing your expertise and adding value via a company blog is still a massively popular and effective brand builder in letting people know about your mission, values, and your expertise and…

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