influencer

Does influencer marketing have a place in direct sales? The concept of working with celebrities to promote brands is evolving into highly targeted campaigns with online influencers. Influencer marketing is now big business, and according to the experts, it is only going to grow. What’s Happening: While consumer buying habits continue to evolve along with…

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Tokenization and blockchain technology may be the future of data security and payment speed. As technology continues to evolve along with buying experiences, one of the ongoing challenges for direct selling companies is providing faster and more secure payment processing solutions, both for the customer and the distributor. In direct selling, companies and pay system…

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DSA’s 2019 Growth & Outlook Survey results were just released, and after two years of modest decline, direct selling returned to growth, achieving $35.4 billion in estimated retail sales. Riding on the tailwinds of strong macroeconomic conditions, the direct selling channel is well-positioned to achieve accelerated and sustained growth if it addresses the following: Revisiting…

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Brand Experience

Amway’s XS Center for Optimal Fun immerses visitors in adventure and fun. Brand experience is a term loosely thrown around in the direct selling industry. Maybe it’s hard to define, or maybe it’s undervalued. Creating opportunities for customers and distributors spread across the country or around the globe isn’t easy to execute, but it can…

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Proximity marketing

Proximity marketing has evolved for direct sellers. Proximity marketing continues to be a hot and evolving technology. In February, DigitalJournal.com noted an extensive study that estimated proximity marketing to reach $52 billion worldwide by 2023. But is it a viable tool for your distributors to attract a specific audience? Essentially, proximity marketing lets you market…

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Social Selling

Strategies and statistics for thriving in the social media arena. Social media platforms continue to evolve as natural tools for direct sellers to increase their network and attract customers by building genuine relationships. Social selling is not about the short-term, one-time sell. Rather, it’s about building relationships for the long-term. It requires more than “liking”…

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Facebook Live

Are you using these Facebook Live updates to grow and engage your audience? When Facebook Live launched in 2016, it gave everyone on the platform the ability to instantly broadcast to and interact with their friends and followers. It has become one of the most effective ways for businesses to connect with and grow a…

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Global

THE POWER OF MOMENTS: WHY CERTAIN EXPERIENCES HAVE EXTRAORDINARY IMPACT Author: Chip and Dan Heath (Simon & Schuster 2017) New York Times bestselling authors Chip and Dan Heath explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and…

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Building Brand Reputation

A recent study on reputation building by The Reputation Institute revealed six key things successful companies do consistently. The common thread? They take control of their brand and shape their message. Here are the six key factors the study revealed: 1. Proactively Telling Their Story and Defining Their Own Corporate Narrative. The word “culture” is…

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Virtual Assistant

Alexa can update Ambit Energy consultants on their current customer count and more about their business. Voice-activated virtual assistants aren’t just for playing your favorite music or reminding you to pick up bananas at the grocery store. They also can help home business owners run their business. Amazon’s Echo devices are still king of the…

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