With inflation straining household budgets, more than half of Americans have turned to side hustles to make ends meet, according to a MarketWatch Guides survey conducted in early 2024. This trend is even more common among younger generations, with 71 percent of Gen Z and 68 percent of Millennials engaging in side hustles. Even 32 percent of Baby Boomers have some type of side gig.

Infographics are a dominant tool in content marketing, digital communication and education. They offer a visually engaging way to present complex data, making information easier to digest and share. The use of infographics has skyrocketed in recent years, driven by the need for quick, effective communication in a world overloaded with information.

Customers today are flooded with marketing messages and sales offers, so evolving your strategies is crucial to capturing and creating loyal customers. Two potent strategies that have stood the test of time and evolved with technology are cross-selling and upselling. These techniques boost revenue and enhance customer satisfaction, helping increase retention.

Does your company need a complete rebrand? How do you know? According to Landor, 74 percent of S&P 100 companies rebrand within their first seven years of operation.

The pivot from traditional work roles to independent contracting has become a defining trend, but the reasons why people seek contract work continue to evolve. As we enter the second half of 2024, direct selling companies should understand these reasons to better communicate to potential field distributors.

Surveys stand as crucial tools for extracting insights, understanding trends and making informed decisions. As technology evolves and societal norms shift at an increasingly rapid pace, the data-gathering methods, platforms and evaluations continue to change but also reveal deeper and more valuable insights. Here are seven important trends to consider when conducting survey research.