As the classic sales and marketing rule goes, “Tell them what it DOES, not what it IS.” The core of that principle is built on the fact that customers are looking for solutions to their problems.

WhatsApp Video Calling WhatsApp, the Facebook-owned messenger app, announced that it is rolling out video calls to expand the communication features. WhatsApp has more than 2 billion users around the world. The feature will be available only for Mac and Windows desktop apps for now, but there are plans to make them available for tablets […]

The all-in-one digital app for today’s mobile direct selling business Direct selling industry continues to evolve into the digital realm while maintaining the relationship-building foundation that has always made the business model so effective. Today’s direct sellers learn to incorporate digital sales and marketing tools that match today’s customer experience. They want to leverage cutting-edge yet user-friendly technology that […]

How to get into the mind of your target audience. When you hear the term “keywords,” you probably think of blogs or search engine optimization. But understanding the power of keywords can shape your entire digital content strategy. Online business and digital marketing expert Neil Patel says, “Keyword research is the blueprint for your online marketing efforts, driving every […]

Is Clubhouse the next powerful online business-building tool for direct sellers? The ability to develop genuine relationships while delivering value to a target audience is one of the main reasons why certain social media platforms are such a perfect fit for direct sellers. Now, Clubhouse is emerging as the next innovative business-building app, attracting a wave of direct sellers.

Flexibility and personalization are the pillars of Nu Skin’s innovative comp plan. One of the biggest attractions of the direct sales industry is the ability to build a business on your own terms around your life. Different people have different goals and different skill levels, which can evolve with experience. The challenge is to design a scalable […]