Thanks to a transcendent Supreme Court ruling in June, college student-athletes can now earn money leveraging their name, image and likeness. This is unprecedented territory for college sports but could open countless opportunities for marketing deals and sponsorships.

A core of what makes these short videos so effective for corporate brands is leveraging user-generated content.

From wearable earbuds, mobile apps, voice-activated devices, today’s translation technology focuses on accuracy, simplicity and mobility.

One of the fastest-growing and most effective technologies is augmented reality (AR). Unlike virtual reality that creates a totally immersive virtual experience, AR works with and enhances your environment with overlay digital information, typically using a mobile device.

As the classic sales and marketing rule goes, “Tell them what it DOES, not what it IS.” The core of that principle is built on the fact that customers are looking for solutions to their problems.

WhatsApp Video Calling WhatsApp, the Facebook-owned messenger app, announced that it is rolling out video calls to expand the communication features. WhatsApp has more than 2 billion users around the world. The feature will be available only for Mac and Windows desktop apps for now, but there are plans to make them available for tablets […]