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read / Forward Thinking

Forward Thinking stories are concise, straightforward takes on the culture, events and technology that shape the channel. They explore everything from social media and tools to incentives and innovations.

Unlikely Brand Ambassadors: College Athletes
Forward Thinking
BY David Lee September 04, 2021
Unlikely Brand Ambassadors: College Athletes
Thanks to a transcendent Supreme Court ruling in June, college student-athletes can now earn money leveraging their name, image and likeness. This is unprecedented territory for college sports but could open countless opportunities for marketing deals and sponsorships.
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Short and Sweet
Forward Thinking
BY David Lee August 28, 2021
Short and Sweet
A core of what makes these short videos so effective for corporate brands is leveraging user-generated content.
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Say What?
Forward Thinking
BY DAVID LEE August 01, 2021
Say What?
From wearable earbuds, mobile apps, voice-activated devices, today’s translation technology focuses on accuracy, simplicity and mobility.
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Augment Your Marketing
Forward Thinking
BY DAVID LEE July 13, 2021
Augment Your Marketing
One of the fastest-growing and most effective technologies is augmented reality (AR). Unlike virtual reality that creates a totally immersive virtual experience, AR works with and enhances your environment with overlay digital information, typically using a mobile device.
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Results > Ingredients
Forward Thinking
BY DAVID LEE July 09, 2021
Results > Ingredients
As the classic sales and marketing rule goes, “Tell them what it DOES, not what it IS.” The core of that principle is built on the fact that customers are looking for solutions to their problems.
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WhatsApp and YouTube’s new video features could be terrific for direct sellers
Forward Thinking
BY DAVID LEE June 24, 2021
WhatsApp and YouTube’s new video features could be terrific for direct sellers
WhatsApp Video Calling WhatsApp, the Facebook-owned messenger app, announced that it is rolling out video calls to expand the communication features. WhatsApp has more than 2 billion users around the world. The feature will be available only for Mac and Windows desktop apps for now, but there are plans to make them available for tablets […]
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