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read / Forward Thinking

Forward Thinking stories are concise, straightforward takes on the culture, events and technology that shape the channel. They explore everything from social media and tools to incentives and innovations.

Mastering Cross-Selling & Upselling
Forward Thinking
BY David Lee September 27, 2024
Mastering Cross-Selling & Upselling
Customers today are flooded with marketing messages and sales offers, so evolving your strategies is crucial to capturing and creating loyal customers. Two potent strategies that have stood the test of time and evolved with technology are cross-selling and upselling. These techniques boost revenue and enhance customer satisfaction, helping increase retention.
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Need a Rebrand?
Forward Thinking
BY David Lee September 13, 2024
Need a Rebrand?
Does your company need a complete rebrand? How do you know? According to Landor, 74 percent of S&P 100 companies rebrand within their first seven years of operation.
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Navigating the Surge of Independent Contractors
Forward Thinking
BY DSN Staff Writer August 17, 2024
Navigating the Surge of Independent Contractors
The pivot from traditional work roles to independent contracting has become a defining trend, but the reasons why people seek contract work continue to evolve. As we enter the second half of 2024, direct selling companies should understand these reasons to better communicate to potential field distributors.
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Survey Says…
Forward Thinking
BY DAVID LEE July 05, 2024
Survey Says…
Surveys stand as crucial tools for extracting insights, understanding trends and making informed decisions. As technology evolves and societal norms shift at an increasingly rapid pace, the data-gathering methods, platforms and evaluations continue to change but also reveal deeper and more valuable insights. Here are seven important trends to consider when conducting survey research.
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Have It Your Way
Forward Thinking
BY David Lee June 21, 2024
Have It Your Way
Ecommerce is witnessing a powerful shift in how brands interact with their customers. Personalization has emerged as a cornerstone of the customer journey, revolutionizing the way businesses engage with their audience. With an industry built on personal relationships, it’s imperative to explore the pivotal trends shaping personalization in 2024 and beyond.
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Clear Forecast
Forward Thinking
BY David Lee June 11, 2024
Clear Forecast
Staying ahead of the competition requires more than just traditional strategies. AI-powered data analytics and predictive modeling are revolutionizing how companies build strategies from product development, logistics, marketing, market expansion and more.
Read More
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