AI-powered virtual product try-on experiences continue to revolutionize online and in-person retail experiences, offering convenience and personalization. These “virtual fitting rooms” have the potential to not only enhance customer engagement but also reduce return rates and increase sales. Some direct selling makeup companies are already using forms of this experience while others are considering incorporating it for branded swag.

Effective New AI-powered tools evolve image and video creation. Learn about AI Animation Trends, D-ID (the Tel Aviv-based startup known for its AI video technology) and Picsart Ignite (a set of AI-powered photo editing tools designed to simplify creating ads, social posts, logos and more).

PRODUCT SAMPLING is becoming a normal and effective way for larger manufacturers and retailers to attract and keep customers. While sampling is nothing new to the direct selling channel, it’s shifting the customer experience in mainstream commerce.

Attracting attention with online content can be challenging, but digital storytelling continues to be one of the most effective strategies for generating a loyal customer base and strengthening field retention. Here are eight key strategies to elevate your brand narrative.

In the age of smartphones, people often put their devices on mute, making captions indispensable. Whether you’re scrolling through social media or watching a tutorial, captions provide the context that keeps viewers hooked.

In the realm of video marketing, AR and VR videos have emerged as powerful tools to create immersive experiences and captivate viewers at a new level. They transport viewers into a virtual world and provide interactive and personalized experiences. These technologies are constantly in flux, so keeping up with how they are evolving business and customer interaction is key. Here are five AR/VR video marketing applications to consider leveraging.