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Forward Thinking
Forward Thinking stories are concise, straightforward takes on the culture, events and technology that shape the channel. They explore everything from social media and tools to incentives and innovations.

Forward Thinking
BY DAVID LEE
July 08, 2022
Expanding business to other countries presents countless challenges. Your marketing strategy can vary incredibly. Some marketing and branding efforts can have a global appeal, while others need to be uniquely crafted for different cultures. Let’s look at three key issues to focus on when developing a marketing strategy when expanding into new countries.

Forward Thinking
BY DAVID LEE
March 24, 2022
VIDEO CONTINUES TO DOMINATE ONLINE SOCIAL CONTENT, and the way people consume video is rapidly evolving. Adapting to ever-changing trends is key to growing your brand and building culture with the distributor field and customers. Cisco said that video streaming was on pace to account for 82 percent of total web traffic by 2022. These seven rising trends, relevant to […]

Forward Thinking
BY DAVID LEE
February 23, 2022
America is becoming more multicultural. According to the U.S. Census Bureau, the U.S. is currently roughly 18.3 percent Hispanic or Latino; 13.4 percent African-American; and 5.9 percent Asian; and almost 76.5 percent white, based on how respondents self-identify. And, according to the CENSUS Survey 2019, around 41.76 million people in the U.S. speak Spanish at home. This […]

Forward Thinking
BY DAVID LEE
January 20, 2022
So, what is the metaverse exactly? Think of it as the internet powered by virtual reality and augmented reality. “If the contemporary internet experience is two-dimensional—meaning you browse and scroll through it on a screen—the metaverse is 3D.

Forward Thinking
BY DAVID LEE
December 29, 2021
Are you measuring your Facebook strategy? Do you even have a strategy? It can be confusing to understand the importance of things such as likes, followers, engagement, impressions, actions and other metrics. The Facebook Insights report for your page offers all this info and more to help you better understand your audience and develop clear, precise and actionable goals. […]

Forward Thinking
BY David Lee
December 22, 2021
Keeping good employees around saves money, helps build culture, and presents a strong reputation to distributors.
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