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read / Forward Thinking

Forward Thinking stories are concise, straightforward takes on the culture, events and technology that shape the channel. They explore everything from social media and tools to incentives and innovations.

Crafting Your International Messages
Forward Thinking
BY DAVID LEE July 08, 2022
Crafting Your International Messages
Expanding business to other countries presents countless challenges. Your marketing strategy can vary incredibly. Some marketing and branding efforts can have a global appeal, while others need to be uniquely crafted for different cultures. Let’s look at three key issues to focus on when developing a marketing strategy when expanding into new countries.
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7 Hot Video Marketing Trends for 2022
Forward Thinking
BY DAVID LEE March 24, 2022
7 Hot Video Marketing Trends for 2022
VIDEO CONTINUES TO DOMINATE ONLINE SOCIAL CONTENT, and the way people consume video is rapidly evolving. Adapting to ever-changing trends is key to growing your brand and building culture with the distributor field and customers. Cisco said that video streaming was on pace to account for 82 percent of total web traffic by 2022. These seven rising trends, relevant to […]
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Rev Up Your Multicultural Marketing Strategy
Forward Thinking
BY DAVID LEE February 23, 2022
Rev Up Your Multicultural Marketing Strategy
America is becoming more multicultural. According to the U.S. Census Bureau, the U.S. is currently roughly 18.3 percent Hispanic or Latino; 13.4 percent African-American; and 5.9 percent Asian; and almost 76.5 percent white, based on how respondents self-identify. And, according to the CENSUS Survey 2019, around 41.76 million people in the U.S. speak Spanish at home. This […]
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Ready to Enter the Metaverse?
Forward Thinking
BY DAVID LEE January 20, 2022
Ready to Enter the Metaverse?
So, what is the metaverse exactly? Think of it as the internet powered by virtual reality and augmented reality. “If the contemporary internet experience is two-dimensional—meaning you browse and scroll through it on a screen—the metaverse is 3D.
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The 5 Key Metrics You Must Follow on Facebook
Forward Thinking
BY DAVID LEE December 29, 2021
The 5 Key Metrics You Must Follow on Facebook
Are you measuring your Facebook strategy? Do you even have a strategy? It can be confusing to understand the importance of things such as likes, followers, engagement, impressions, actions and other metrics. The Facebook Insights report for your page offers all this info and more to help you better understand your audience and develop clear, precise and actionable goals. […]
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7 Employee Retention Strategies for Direct Selling Companies
Forward Thinking
BY David Lee December 22, 2021
7 Employee Retention Strategies for Direct Selling Companies
Keeping good employees around saves money, helps build culture, and presents a strong reputation to distributors.
Read More
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