Tech Partnership Offers Enhanced Marketing Opportunities
In June, Apple and OpenAI announced a partnership to implement ChatGPT into Apple products and operating software. Many new features launched in the iPhone 16 that released in September. These will give marketers and home business owners tools that can elevate product demonstrations, social media content, event planning and business presentations. The fusion of AI and mobile technology, mostly centered around the phone’s camera, provides an opportunity to create personalized, real-time content with ease. Here are 10 innovative ways marketers can utilize this AI-powered technology.
1 / Extracting Event Details from Images
Marketers can streamline event planning by simply taking a picture of a flyer or invitation. The AI can instantly extract essential information such as location, date and registration links, which can be saved, shared or turned into automated reminders. This reduces time spent manually inputting details into calendars or event management tools.
2 / Product Information from Photos
For product demonstrations, marketers can photograph a product’s packaging to automatically retrieve and display critical information like ingredients, nutritional facts or even customer reviews. This is especially useful in real-time product demos or creating content for social media where customers expect quick, comprehensive information.
3 / Instant Content Creation at Conferences
During conferences or business presentations, distributors can use Siri and ChatGPT to transcribe or summarize notes and key points from speeches or presentations in real time. This function is ideal for live tweeting, creating blog posts or sharing insights immediately after a session, increasing the speed at which you can distribute content to your audience.
4 / Easily Find Photos and Videos Based on Attributes
Photos and videos can be identified by key characteristics or attributes, such as location, color or subject matter. Using AI-driven image recognition, you can search for visuals based on descriptions or even elements like “crowded event” or “Susan in blue jacket from July.” This technology simplifies content curation, enabling businesses to quickly locate relevant media for campaigns, presentations or social media posts, saving time and ensuring precise, tailored messaging.
5 / Enhancing Ad Campaigns with Competitor Analysis
By taking a picture of a competitor’s product, advertisement or branding, marketers can let ChatGPT analyze the image and suggest ways to improve their own marketing strategy. The AI could provide actionable insights on design, messaging or targeting, helping businesses create more compelling content that stands out.
6 / Real-Time Translation for Global Events
For businesses operating globally, real-time image translation is a game changer. Taking a picture of flyers, promotional materials or even presentations in another language allows the AI to translate and generate accurate, context-specific translations. This can enhance communication with non-native speakers at global events or when dealing with international customers.
7 / Geotargeting for Location-Based Promotions
Marketers can use geotagging when capturing photos at events or product demos. The AI can analyze the local market and suggest personalized promotional strategies based on location. This is especially beneficial for businesses that host or participate in events in multiple regions, allowing them to tailor their outreach efforts accordingly.
8 / Quick Summaries from Surveys and Feedback Forms
After an event, marketers can photograph physical feedback forms or survey responses, and the AI will summarize key trends and findings. This eliminates the need for manual data entry and analysis, allowing for quicker adjustments and more responsive campaigns based on consumer feedback. This can help create more specific customer profiles and target demographics.
9 / Social Media Content from Live Events
Marketers at live events can snap images of products or presentations and have ChatGPT instantly create social media posts or captions. This enables a fast, dynamic social media presence, ensuring that you capitalize on the momentum of live engagement and keep your audience up to date in real time.
10 / Personalized Recommendations for Event Attendees
When you upload attendee lists with preferences, AI can generate personalized recommendations for sessions, activities or special offers during a conference or event. By analyzing individual preferences, marketers can create a highly personalized experience that boosts satisfaction and engagement.
From the November 2024 issue of Direct Selling News magazine.
