Mary Kay Inc. and Equal Rights Trust are working together to support new research that seeks to understand and address the discriminatory impacts of artificial intelligence. This new project particularly inspects the detrimental potential impact AI can have on gender equality.
In the dynamic landscape of artificial intelligence (AI), direct selling companies are increasingly turning to AI-generated content to enhance efficiency and innovation. However, this transformative technology is not without its challenges. As regulatory frameworks, such as those proposed by the Federal Trade Commission (FTC) and the European Union (EU), come into play, direct sellers must also contend with ethical concerns and platform requirements aimed at ensuring transparency and accountability in the realm of AI-generated content.
AI-powered virtual product try-on experiences continue to revolutionize online and in-person retail experiences, offering convenience and personalization. These “virtual fitting rooms” have the potential to not only enhance customer engagement but also reduce return rates and increase sales. Some direct selling makeup companies are already using forms of this experience while others are considering incorporating it for branded swag.
Effective New AI-powered tools evolve image and video creation. Learn about AI Animation Trends, D-ID (the Tel Aviv-based startup known for its AI video technology) and Picsart Ignite (a set of AI-powered photo editing tools designed to simplify creating ads, social posts, logos and more).
There are few innovations that rival the potential impact of budding Artificial Intelligence (AI). In the same way the internet upended everyday communications and ultimately became the shared platform for everything from shopping to entertainment, AI is now poised to shift the traditional paradigms that leaders depend on to succeed in business.
In the realm of video marketing, AR and VR videos have emerged as powerful tools to create immersive experiences and captivate viewers at a new level. They transport viewers into a virtual world and provide interactive and personalized experiences. These technologies are constantly in flux, so keeping up with how they are evolving business and customer interaction is key. Here are five AR/VR video marketing applications to consider leveraging.
Taking a brand international is a big step for any company. New markets mean new customers, expanded audiences and unique opportunities to try out products that might not be a fit for the original hometown fans. Not to mention, exposure to new cultures and ways of life can be inspirational for product development teams eager to serve the needs and wants of new demographics. Gaining ground internationally can add revenue and stockholder value and build traction abroad that can bolster the domestic team when sales at home turn stagnant.
The online shopping experience continues to evolve rapidly, and staying on top of effective trends is crucial to understanding what consumers expect and need. Aggregated products, review summaries and the ability to quickly compare details are all being streamlined.
A list of highly recommended AI Tools from experts, direct selling executives, and corporate teams across the channel.
eXp Realty debuted Luna, its AI support chatbot powered by ChatGPT and GPT-4. Luna is available to assist agents with tasks, answer questions and provide support for things like generating reports and setting appointments.
How should direct sellers evolve to compete in the New Economy of the 2020s? The answers to the questions are at once simpler and more complex than most people think.
ChatGPT is a free simulated chatbot created by Open AI originally designed for customer service, but its uses have multiplied drastically since it launched in November of 2022.