Surveys stand as crucial tools for extracting insights, understanding trends and making informed decisions. As technology evolves and societal norms shift at an increasingly rapid pace, the data-gathering methods, platforms and evaluations continue to change but also reveal deeper and more valuable insights. Here are seven important trends to consider when conducting survey research.
Staying ahead of the competition requires more than just traditional strategies. AI-powered data analytics and predictive modeling are revolutionizing how companies build strategies from product development, logistics, marketing, market expansion and more.
As the direct selling channel continues to find ways to use AI platforms to enhance strategies, an eye must be kept on the overall impact this rapidly evolving technology is having on the job market, which will affect both corporate employees and independent distributors.
While voice commerce currently represents a fraction of overall ecommerce volume, its growth trajectory is undeniable. Currently, the experience is used more for searching, but ordering and even reoccurring orders are on the rise. It’s certainly a rising trend direct selling companies should explore or integrate onto a larger ecommerce strategy.
Wearable technology has emerged as a leading trend in the fitness realm for 2024, according to the American College of Sports Medicine’s “Future Directions of the Health and Fitness Industry” survey. Fitness trackers, smartwatches and heart rate monitors are transforming the wellness landscape, and with the wellness category constituting more than one third of the direct selling industry, these trends could help strengthen consumer attention in that space.
The new cybersecurity battle will be a war of offense and defense wielded with Artificial Intelligence (AI). Direct selling companies are particularly vulnerable, safeguarding sensitive information of tens of thousands of distributors and customers across the country and around the world.
South America-based Belcorp introduced conversational Artificial Intelligence to support its sales force and provide an enhanced customer experience. The chatbot called “Jessica” functions on WhatsApp and can provide agents with product training and updates on current offers and customers with product data and order assistance.
In a move that illustrated the power of AI technology, Klarna announced that its new AI assistant was able to handle 2.3 million conversations, or two-thirds of the company’s customer service chats, during its first month.
Mary Kay Inc. and Equal Rights Trust are working together to support new research that seeks to understand and address the discriminatory impacts of artificial intelligence. This new project particularly inspects the detrimental potential impact AI can have on gender equality.
In the dynamic landscape of artificial intelligence (AI), direct selling companies are increasingly turning to AI-generated content to enhance efficiency and innovation. However, this transformative technology is not without its challenges. As regulatory frameworks, such as those proposed by the Federal Trade Commission (FTC) and the European Union (EU), come into play, direct sellers must also contend with ethical concerns and platform requirements aimed at ensuring transparency and accountability in the realm of AI-generated content.
AI-powered virtual product try-on experiences continue to revolutionize online and in-person retail experiences, offering convenience and personalization. These “virtual fitting rooms” have the potential to not only enhance customer engagement but also reduce return rates and increase sales. Some direct selling makeup companies are already using forms of this experience while others are considering incorporating it for branded swag.
Effective New AI-powered tools evolve image and video creation. Learn about AI Animation Trends, D-ID (the Tel Aviv-based startup known for its AI video technology) and Picsart Ignite (a set of AI-powered photo editing tools designed to simplify creating ads, social posts, logos and more).