In this episode of Direct Approach, Rick Redford discusses direct selling growth and how consumer behavior is reshaping the industry. From hybrid business models and customer acquisition to e-commerce and social selling trends, this conversation explores how companies can adapt and build sustainable growth.

In this episode of Direct Approach, Amanda Tress discusses lead generation in direct selling and how AI, social selling strategy and changing consumer behavior are reshaping growth. From micro campaigns and keyword-driven marketing to lower-friction funnels, this conversation explores how companies can improve lead generation and stay competitive.

In this episode of Direct Approach, Walter Noot, COO of USANA, discusses how direct selling operations and AI are transforming the channel. From data-driven decision making and global market complexity to modernizing legacy systems, this conversation explores how companies can scale efficiently and stay competitive in today’s direct selling environment.

In this episode of Direct Approach, Barb Pitcock, Founder and CEO of frequense, shares how purpose-driven leadership and product innovation are shaping modern direct selling. From authentic storytelling and customer acquisition to culture and long-term growth strategy, this conversation explores how companies can build sustainable success in network marketing.

In this episode of Direct Approach, Darnell Self shares leadership insights on sustaining momentum in direct selling. From the difference between growth and momentum to the role of culture, trust and simple systems, this executive conversation explores how direct selling companies can build long-term success while keeping the field engaged and aligned with mission and leadership.

In this bonus episode of Direct Approach, Rob Sperry shares original research on legacy leader disengagement and why experienced leaders remain a powerful, underutilized growth lever. He explains how hype fatigue, lack of vision and weak retention erode belief and what companies can do to reengage leaders with clarity and purpose.

In this episode of Direct Approach, Kathleen Ross shares a practical roadmap for AI in direct selling marketing. From operational AI workflows and performance marketing integration to brand storytelling and social commerce readiness, this executive conversation outlines how leaders can implement AI strategically while protecting brand voice and compliance.

In this bonus episode of Direct Approach, Herbalife Chief Strategy Officer Blake Mallen delivers a candid and personal message from DSU Fall 2025 on leading through seasons of change. He explains why resilience means bouncing forward, not back, and why the messy middle is where real growth, reinvention and leadership are built.

In this episode of Direct Approach, Justin Serra, CEO of MAKE Wellness, joins Wayne Moorehead to discuss direct selling growth strategy, startup execution and leadership at scale. From pre-launch planning and compensation design to culture and trust, Justin shares how modern network marketing companies can build belief, attract leaders and sustain long-term growth.

In this bonus episode of Direct Approach, Sol Flint, General Director of Latin America at Nature’s Sunshine, shares why Latin America represents one of the biggest growth opportunities in direct selling. She explains how community leadership, trust and omnichannel models can unlock sustainable, Asia-level growth across the region.

In this episode of the Direct Approach podcast, Anthony Varvaro, COO and CFO of InGroup, explains why data-driven leadership is no longer optional. From avoiding exception-based decisions to balancing financial reality with field feedback, this conversation offers a practical framework for executives leading at scale.

In this bonus episode of the Direct Approach podcast, Inovara Founder & CEO Dan Debnam explains why AI is not just changing how we work, but how we trust, connect and belong. He outlines the three human currencies that machines can’t replace and why leaders who protect them will define the future.