In this episode of the Direct Approach podcast, Buck McMurray, President of the Americas at Nu Skin, joins Wayne Moorehead to discuss rebuilding from the inside through strategy, simplicity and execution. From devices and data to global alignment and generational change, Buck outlines how disciplined focus and operational clarity drive retention, relevance and long-term growth.

In this episode of the Direct Approach podcast, we're putting the spotlight on one of the most talked-about presentations from DSU Fall 2025. Rory Vaden, New York Times bestselling author and Co-Founder of Brand Builders Group, shares original research, personal stories and powerful strategies on what it takes to build trust, influence and impact in today's distracted world—and why personal brands matter more than ever.

In this episode of the Direct Approach podcast, DSA CEO Dave Grimaldi joins Wayne Moorehead to unpack the policy and perception challenges facing the channel—and how the DSA is evolving its advocacy, storytelling and strategy to meet the moment.

In this episode of the Direct Approach podcast, industry legend John Fleming shares insights from his new book New Economy: Flexibility, Freedom, Rewards. Discover why the gig economy—growing 4x faster than traditional work—proves flexibility is winning, how direct selling holds 10% market share of this massive shift and why simplicity has become the new gold standard. A masterclass in understanding our moment in history.

In the latest Direct Approach podcast, Betty Perez, GM & CMO of Riman, explores how direct selling's roots in trust and authenticity are converging with today's social commerce landscape. From Riman's $2B+ success in Korea to their US launch, Betty reveals the power of authentic K-beauty branding. Discover her framework for welcoming (not targeting) influencers and why brand strength is the foundation of distributor confidence and customer retention.

In the latest Direct Approach podcast, Peter Griscom, President & COO of It Works!, shares how his company is implementing AI at scale across every department. From customer service agents to personalized field coaching to supply chain optimization, discover the practical framework for building faster, leaner organizations. His three-pillar approach—field excellence, AI-enabled leverage and self-funded reinvestment—offers a roadmap for the industry's future.

In the latest Direct Approach podcast, Michael Cody, COO of Genistar, shares insights from his DSN article "Winning the Post-Gig Economy," making a compelling case for why direct selling's moment has arrived. Discover the three imperatives for success, why Return on Relationship (ROR) beats ROI and the four pillars of belief that drive retention. His framework offers a roadmap for the industry's future.

In the latest Direct Approach podcast, guest host Rob Sperry sits down with Jay Dhaliwal, Founder & CEO of The Super Patch Company, to unpack the strategy behind building a company from $0 to $200M in just three years. Discover Jay's insights on product innovation, talent density, customer acquisition and why focusing on 10 million customers drives every decision. It’s a masterclass for executives building sustainable, scalable businesses.

In the latest Direct Approach podcast, Oliver Dibblee, President of Xyngular, shares how he transformed a 15-year-old wellness and weight loss company into "The Biohacking Company." Discover his strategies for comprehensive rebranding, product innovation and technology integration while maintaining momentum. His insights offer a masterclass for executives driving bold transformations in competitive markets.

On this Direct Approach episode, Amanda Moore explains how Red Aspen’s Shopify integration powered an 8% revenue lift, upgraded the customer experience and opened the door to more targeted digital marketing. Discover how the team rolled out new paid ads and martech strategies—while keeping distributor trust and field culture strong. Hear Amanda’s playbook for ecommerce growth and seamless innovation in direct selling.

In this episode, host Wayne Moorehead sits down with Angela Loehr Chrysler, Chief Development Officer at ACN, for an open conversation about how the legacy company is modernizing its strategy while staying true to its roots. From leadership lessons to field engagement, this episode explores how to evolve with intention.

In Part 2 of this candid conversation, author, consultant and strategic advisor Rob Sperry returns to Direct Approach to go deeper into what it takes to build a resilient company—and why belief, simplicity and strategic clarity still win in the long run.