Jenn Ashby, Community & Culture Ambassador at NEW U LIFE, joins Direct Approach to explore how direct selling companies can build communities people genuinely want to belong to. Jenn shares why belonging matters, how community differs from an audience and what purpose, education, contribution and co-creation can do to strengthen connection and retention.

Darnell Self, Executive VP of Network & Business Development at LegalShield, shares a new perspective on the five levels of leadership. Drawing from 28 years with LegalShield and experience in both corporate and field leadership, Darnell explores relationships, results, impact, character and the importance of building trust between the C-Suite and the field.

Tina Joy Carrol built her business online but eventually realized something was missing. She joins Rob Sperry to share why face-to-face connection became essential to strengthening her organization and how leaders can combine social media with in-person events to build deeper relationships, stronger culture and better duplication.

Justin Serra, CEO of MAKE Wellness, shares his DSU Spring 2026 keynote on why trust is essential to navigating change. Learn how transparency, communication, humility and field involvement can strengthen culture, increase confidence and give direct selling companies the ability to adapt as the pace of change accelerates.

Growth can create distance when systems and communication do not grow with the team. Teresa Coffey joins Rob Sperry to share the onboarding, accountability, storytelling and recognition systems she uses to keep leaders connected and create a culture people want to stay part of.

Javier Urdaneta of MONAT joins Direct Approach to explore direct selling’s social commerce opportunity. Learn how MONAT is using TikTok Shop, authentic creator content and field training to reach new customers while complementing its direct selling model. Javier also shares lessons on product strategy, technology integration and why companies should start experimenting now.

In this Direct Approach Bonus Episode, Blake Mallen of Herbalife shares five drivers of intentional business transformation: vision, strategy, culture, operating model and value proposition. Discover how direct selling leaders can navigate change, strengthen their organizations and intentionally design what comes next.

Relationships can become one of your greatest advantages in business when you learn how to build them well. Jordan Kemper joins Rob Sperry to share practical strategies for becoming a super connector, expanding your influence and developing leaders who can grow without depending on you.

John Wadsworth, Co-CEO and Founder of Partner.Co, joins Direct Approach to explore wellness, community and direct selling growth. From improving wellness outcomes through human connection to developing distributors for the creator economy, John shares how strong products, simple systems and technology can help direct selling companies build sustainable growth.

In this Direct Approach Bonus Episode, Amber Olson Rourke, Co-Founder and Co-CEO of Neora, shares the strategy behind building trust in today's crowded marketplace. Learn how clarity, community and disciplined execution helped fuel 45% year-over-year growth and why companies that simplify their message and create belonging are better positioned for long-term success.

Every leader wants a team that duplicates. Craig White shares the coaching principles, onboarding strategies and leadership habits that help organizations grow through confident, independent leaders.

Social commerce is changing how consumers discover, evaluate and buy products. In Episode 141 of Direct Approach, David Vanderveen and Peter Griscom explain why direct selling is uniquely positioned to thrive in this new era through creators, communities, AI and content-driven commerce. Learn how forward-thinking companies can modernize relationship marketing while empowering distributors to become the next generation of creators.