What's actually working for direct selling leaders right now? Recorded live at DSU Fall 2026, Rob Sperry brings together Jordan Kemper, Julia Thornhill and Teresa Coffey for a candid conversation about customer acquisition, onboarding, AI, social media and the corporate-field relationship. Three experienced leaders share the systems they're using, the changes they're making and what they wish more companies understood about the people building their businesses.

Mich Shehadi, Chief Strategy Officer at Immunotec, joins Wayne Moorehead to explore why proof is becoming the new pitch in direct selling. As Immunotec celebrates its 30th anniversary, Mich shares how scientific credibility, authentic product advocacy and long-term investment help companies earn customer trust in an increasingly crowded marketplace. The conversation also explores product innovation, international expansion, social commerce and how direct selling companies can improve the customer experience while preserving the human connections that make the channel powerful.

What if the fastest way to grow your network marketing business is to stop rushing relationships? Tom Chenault joins Rob Sperry to share why playing the long game can actually be the shortcut to success you need. He breaks down his "rotation of remember" strategy, the power of genuine follow-up and how to use technology to build stronger relationships without losing the personal touch.

Miguel Beas, President of the Americas at Zinzino, joins Wayne Moorehead to discuss the strategies behind Zinzino’s growth and what direct selling needs to do to thrive in its next chapter. From customer-first business models and international expansion to strategic acquisitions, social commerce and the next generation of entrepreneurs, Miguel shares why simplicity, adaptability and customer loyalty will be critical to the future of the channel.

A new distributor joins your team. What happens next? Beth Holden Graves joins Rob Sperry to explain why so many network marketers struggle to get started and how a clear onboarding system, early action and a strong launch can help new partners build momentum. She also shares how she combines AI, automation and personal connection to make the process easier to duplicate.

Vorwerk CEO Dr. Thomas Stoffmehl and CCO Michail Tziallas join Direct Approach to share why putting people at the center has become fundamental to the company’s growth strategy. They explore advisor development, inspirational leadership, technology, product demonstrations, social commerce and how Vorwerk continues to evolve while staying committed to the relationships at the heart of direct selling.

Dr. Lucy Gildea, Chief Brand & Scientific Officer at Mary Kay, shares six essential lessons in brand transformation. Drawing from Mary Kay’s ongoing journey, Lucy explores how leaders can hold the tension between legacy and change, digital innovation and human connection and today’s performance and tomorrow’s growth.

Why do so many network marketers leave before they've given themselves enough time to succeed? Brian Carruthers joins Rob Sperry to share what 28 years with one company has taught him about commitment, consistency, recruiting and leading by example.

Jenn Ashby, Community & Culture Ambassador at NEW U LIFE, joins Direct Approach to explore how direct selling companies can build communities people genuinely want to belong to. Jenn shares why belonging matters, how community differs from an audience and what purpose, education, contribution and co-creation can do to strengthen connection and retention.

Darnell Self, Executive VP of Network & Business Development at LegalShield, shares a new perspective on the five levels of leadership. Drawing from 28 years with LegalShield and experience in both corporate and field leadership, Darnell explores relationships, results, impact, character and the importance of building trust between the C-Suite and the field.

Tina Joy Carrol built her business online but eventually realized something was missing. She joins Rob Sperry to share why face-to-face connection became essential to strengthening her organization and how leaders can combine social media with in-person events to build deeper relationships, stronger culture and better duplication.

Justin Serra, CEO of MAKE Wellness, shares his DSU Spring 2026 keynote on why trust is essential to navigating change. Learn how transparency, communication, humility and field involvement can strengthen culture, increase confidence and give direct selling companies the ability to adapt as the pace of change accelerates.