John Wadsworth, Co-CEO and Founder of Partner.Co, joins Direct Approach to explore wellness, community and direct selling growth. From improving wellness outcomes through human connection to developing distributors for the creator economy, John shares how strong products, simple systems and technology can help direct selling companies build sustainable growth.

In this Direct Approach Bonus Episode, Amber Olson Rourke, Co-Founder and Co-CEO of Neora, shares the strategy behind building trust in today's crowded marketplace. Learn how clarity, community and disciplined execution helped fuel 45% year-over-year growth and why companies that simplify their message and create belonging are better positioned for long-term success.

Every leader wants a team that duplicates. Craig White shares the coaching principles, onboarding strategies and leadership habits that help organizations grow through confident, independent leaders.

Social commerce is changing how consumers discover, evaluate and buy products. In Episode 141 of Direct Approach, David Vanderveen and Peter Griscom explain why direct selling is uniquely positioned to thrive in this new era through creators, communities, AI and content-driven commerce. Learn how forward-thinking companies can modernize relationship marketing while empowering distributors to become the next generation of creators.

Strong organizations are built on more than systems and strategy. Brittany Beck joins Rob Sperry to share why belief is often the missing ingredient behind growth, retention and lasting leadership.

In this Direct Approach Bonus Episode, Jasmine Star shares why building a personal brand is one of the most valuable investments direct sellers can make. Learn how content creation, video marketing and authentic storytelling build trust, create social proof and generate long-term business growth through consistent visibility.

The profession has changed—but the fundamentals that create lasting success haven't. James Zheng joins Rob Sperry to explore how today's leaders can blend proven relationship building principles with modern marketing strategies to build stronger, more sustainable businesses.

In this episode of Direct Approach, Nancy Bogart, Founder and CEO of Jordan Essentials, shares how culture, relationship marketing and party plan innovation are driving direct selling growth. From field retention and transparent leadership to product focus and succession planning, this conversation explores how companies can build momentum that lasts.

In this episode of What’s Working in Direct Selling, Rob Sperry sits down with Julia Thornhill to discuss how AI is transforming business, motherhood and freedom—and why community remains one of the most valuable assets a leader can build.

In this special 5-year anniversary episode of Direct Approach, Rob Sperry interviews host Wayne Moorehead about the biggest lessons from 138 conversations with direct selling leaders. From leadership and community to customer acquisition, AI and the future of direct selling, this episode explores the trends shaping the channel's next chapter.

In the first episode of Whats Working in Direct Selling, Rob Sperry sits down with John Melton to break down why so many teams stay busy without actually growing—and what leaders need to do differently to create momentum.

In this episode of Direct Approach, Alex Hoffmann shares how companies can successfully expand direct selling operations in Mexico. From culture and pricing strategy to compensation plans, social commerce and the US Hispanic market, this conversation explores the keys to sustainable growth in one of the world's largest direct selling markets.