Ep 122: Inside the DSA: Strategy, Storytelling and What’s Next
In this episode of the Direct Approach Podcast, Wayne Moorehead sits down with with Dave Grimaldi, CEO of the Direct Selling Association, for a candid conversation about what’s working, what’s changing and what’s at stake.
Grimaldi shares how his background in government, media and tech has shaped a fresh approach to DSA leadership—and why now is the moment to tell a better story about the channel. From rebuilding trust and reputation to organizing grassroots advocates, this episode offers an unfiltered look at the policy landscape in Washington and how the DSA is evolving its strategy.
In this episode, you will:
- Hear Why the Time for Alignment Is Now
- Understand Why Advocacy Is Personal and Urgent
- Learn How the DSA Is Rebuilding Industry Trust Through Storytelling
- Discover What’s Happening in Washington—and What’s Coming
- Explore the Power of Grassroots Action and Collective Messaging
Listen or watch this podcast below.
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Wayne Moorehead has deep experience in marketing and brand strategy. He has applied his expertise and passion to help companies (from startups to Fortune 100) define, communicate and activate their brands. Wayne’s rare blend of experience and success has shaped his philosophy on effective growth strategies, and he believes the future of the channel will blend the best of direct selling with the best of direct-to-consumer.