Ep 32: Why Direct Selling Is the Perfect Industry for Our Times
In 1993, Greg Provenzano was one of four entrepreneurs who founded ACN, Inc. Beginning as a reseller of long-distance services in the U.S., ACN grew quickly and within its first five years, it climbed to the No. 22 spot in Inc. magazine’s list of fastest-growing companies in North America.
Almost 30 years later, it offers a full suite of residential and business services in 26 countries across five continents. As the largest direct seller of telecommunications, energy and essential services for home and business, ACN has continued changing with the times to provide services that customers can use every single day.
In this episode of Direct Approach, Greg shares his journey to direct selling as a young man from the inner city of Detriot and how he used his work ethic and lack of career options as a vehicle for success. Greg also explains how the company’s massive, frequent in-person events were instrumental in the company’s growth and why it’s so important to break through people’s limiting beliefs to find success. He also talks about the role of personal development and why he believes this is the perfect time for the channel to grow.
Watch the video below or listen to the podcast.
Wayne Moorehead has deep experience in marketing and brand strategy. He has applied his expertise and passion to help companies (from startups to Fortune 100) define, communicate and activate their brands. Wayne’s rare blend of experience and success has shaped his philosophy on effective growth strategies, and he believes the future of the channel will blend the best of direct selling with the best of direct-to-consumer.