brand-logo
Subscribe
Amanda Moore
Amanda Moore
September 11, 2025 | Back to All Videos

Ep 115: Red Aspen’s Shopify Integration: Fueling Revenue Growth and a Customer-First Experience

This episode of the Direct Approach Podcast spotlights Amanda Moore, Co-Founder and Chief Growth Officer of Red Aspen, as she reveals how their bold Shopify integration increased revenue by 8 percent and transformed Red Aspen’s entire customer journey. Amanda dives into the challenges and rewards of creating a modern ecommerce experience for today’s consumers while keeping distributor relationships front and center.

Amanda shares step-by-step lessons from their move to Shopify: why prioritizing user-friendly design matters; how improved site speed and mobile responsiveness increased customer satisfaction; and the process of blending innovation, automation and advanced paid marketing—without eroding what makes the field unique.

In this episode, you will learn:

  • Practical strategies for launching paid ads and digital campaigns that grow the brand—while still preserving trust with your field.
  • The impact of Red Aspen’s Shopify migration on sales and the customer experience
  • Innovative ways Red Aspen blends direct selling relationships with DTC ecommerce practices for sustained growth.

Listen or watch this podcast below.

Also available on your favorite platform! Apple, Spotify, Audible, YouTube

Wayne MoorheadWayne Moorehead has deep experience in marketing and brand strategy. He has applied his expertise and passion to help companies (from startups to Fortune 100) define, communicate and activate their brands. Wayne’s rare blend of experience and success has shaped his philosophy on effective growth strategies, and he believes the future of the channel will blend the best of direct selling with the best of direct-to-consumer.