Ep 21: Maintaining Human Connection in a Tech-Driven World
In this episode of Direct Approach, Wayne is joined by Tyler Whitehead, Chief Executive Officer of Arbonne.
Arbonne entered the marketplace in 1980 when Norwegian entrepreneur Petter Mǿrck set out to create a line of healthy skincare products. Today, Arbonne is an international company with a robust line of skincare, haircare, body care, makeup and nutrition products that promote a healthy lifestyle. In 2021, Arbonne ranked 22nd on the DSN Global 100 List with $847 million in revenue, but it is also the company’s commitment to its brand values of empowerment, transparency, and sustainability that help make it stand out.
Last year, Tyler Whitehead was named CEO of Arbonne after nearly two decades in direct selling’s personal care, nutritional and dietary supplement space. Tyler has a long history of unleashing human potential by finding the intersection of people and purpose, and he now brings that passion to his role at Arbonne. Today on Direct Approach, Tyler and Wayne look at how he is managing the balance of growth with the mission of maintaining purpose and connection, and how to keep the focus on the customer and distributor in a tech-driven world. Tyler also talks about the value of returning to face-to-face events and why it’s important to balance human connections with digital ones.
Watch the video below or listen to the podcast.
Wayne Moorehead has deep experience in marketing and brand strategy. He has applied his expertise and passion to help companies (from startups to Fortune 100) define, communicate and activate their brands. Wayne’s rare blend of experience and success has shaped his philosophy on effective growth strategies, and he believes the future of the channel will blend the best of direct selling with the best of direct-to-consumer.