Ep 45: The Story Behind the Headlines
As a 21-year veteran of direct selling, Patrick Wright has served in a variety of leadership positions since joining the AdvoCare in 2008 as a marketing intern.
Three days after being named CEO in 2019, his first task in his new role was to lead the organization in one of the most significant transformations in not only the company’s history, but in the entire channel’s.
Today, Patrick shares a behind the scenes look at how he and his executive team shifted the business model to a single-level compensation plan, the lessons learned and the value of removing complexity in the sales process.
Watch the video below or listen to the podcast.
Wayne Moorehead has deep experience in marketing and brand strategy. He has applied his expertise and passion to help companies (from startups to Fortune 100) define, communicate and activate their brands. Wayne’s rare blend of experience and success has shaped his philosophy on effective growth strategies, and he believes the future of the channel will blend the best of direct selling with the best of direct-to-consumer.